The iPad mini and the “fourth generation iPad” went on sale last Friday. The iPad mini is smaller, thinner and lighter than any previous version of the 10-inch iPad and Apple sent out a very interesting press release today. Usually when a product launches they boast about the millions of sales it produced in 3-days. This time around they did – claiming that “Three Million iPads in Three Days” – but that number combines both the iPad mini and the fourth-gen iPad with Retina display.
No clear numbers on how the iPad mini specifically performed. Tim Cook, Apple’s CEO, noted that “Customers around the world love the new iPad mini and fourth generation iPad. We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”
This “practically sold out of iPad mini” is somewhat new for Apple. They have repeatedly sold out of product on launch weekend. The iPad mini was released in 34 countries on Friday, Canada being one of them. Perhaps people are waiting for the 3G version to be released in a couple weeks.
Regardless, 3 million iPad sales in something to be proud of.