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BlackBerry Porsche Design P’9981 now available in Canada


If you have an extra $1,899 to spend and want a premium BlackBerry device, then the Porsche Design P’9981 is perfect for you. This exclusive Berry was officially unveiled by RIM last October, but wasn’t available to purchase in Canada. Well, today Porsche Design opened up a boutique store in fancy Yorkville neighbourhood in Toronto and put this “must-have partner for design-minded people” available for sale. The specs of the P’9981 are still the same: 2.8-inch touchscreen display, runs OS 7.1 and will not be upgraded to BB10, 1GHz processor, 5MP camera that records 720p HD videos, custom Porsche fonts and redesigned icons with a full QWERTY keyboard, brushed stainless steel case with a leather backing, Wi-Fi and NFC.

We’ll have a hands-on shortly… in the meantime, who’s buying?

Source: Porsche

  • Is this BB10!?

    BB10 is finally here!!!!!!!

    • Dillon

      This isn’t BB10.

      I will buy one of these, but only on one condition – will they be upgradeable to BB10?

      Let me know!

      - Dillon

    • Analyzer

      You can buy all of(outright):
      - iPhone 4s
      AND
      - HTC One X
      AND
      - Samsung Galaxy S3

      For the price of that POS Porsche BB that is outdated already.

    • Dylan D

      “runs OS 7.1 and will not be upgraded to BB10″

      holy hell. can everyone just stop with bb10 crap.

    • keiyui

      Sometimes all you have to do is read the coloum under the big picture.. Then you wont look stupid.

      Cheers.

    • bstudent

      Nokia just Sold Vertu (Nokia phones covered in Swaroski crystals, and wolly-mammoth scrotum-leather) exclusive materials with a nokia phone with Symbian inside.
      Nokia sold Vertu due to image reasons (can’t have an uber exlusive store when you are firing 10,000 people!)

      RIM is at $10.20, about to fire 2,000- 6,000 people just fired the independent director of the board and replaced it with a banker, and now makes a Porsche edition??

      June 28, earnings report is coming…they will need a porsche to run away from the press.
      I wonder if this time the press will ask them for a firm date to BB10.

    • Roger

      What are you both mentally challenged? Do you not read? Do you think your trolling is funny? It’s irritating, and sad, and quite frankly, if this is what you spend your afternoons doing, then you not only need to return to adult education, but enroll in support classes for the mentally challenged.

    • Dave

      If anyone stupid enough to spend $1900 + Tax = over $2000 for this phone, does not matter if it would upgradeable to BB10 or BB11 they deserve it.

  • haxor99

    I’ll bet they actually sell some.

    • BB

      they actually sold about 20-30 of them at the orlando blackberry conference….i was shocked to see people have that kind of money to blow. you could buy a used car

  • 2c

    i dont see more than 10 will be sold in all over canada

  • Dylan D

    Why does this matter? Who is going to spend $2k on an outdated blackberry?

    • haxor99

      Fancy rich people that browse at yorkdale might buy this.

    • haxor99

      yorkville, not yorkdale

  • Dern

    Barf! Even if someone gave that to me I still wouldn’t want it.

  • mike

    You can get a 4s, one x and GS3 for the same damn price outright..I’m good. BB epic Fail..

  • James

    It’s a good idea, I think this $2,000 phone that cost who knows how much to design, build and market will be the perfect solution to RIM’s financial troubles.

    Oh, wait, haha, I crack myself up.

    Good job making yourselves seem even worse, RIM, I thought a feat like that would be impossible.

    I mean, come on, $2,000 and it doesn’t include BB10, which was outdated before it was announced?

    • BB

      apple gets away with making people pay 2000-5000 for there computers that aren’t that great why can’t RIM?

    • Darryl

      BB, this isn’t a computer. It’s a phone. A shitty phone with no apparent upgrade path. Today’s top of the line Android phones and iPhones are selling for $600. A year from now, those phones will have seen at least one major OS update. This won’t.

      Not to mention the fact that Apple (as much as I dislike them) have a reputation for building sleek, high-quality products that would appeal to exactly the type of person that would want this special edition, expensive phone. RIM doesn’t. Porsche made a huge mistake here, as did RIM in actually putting out this product.

    • Briggs

      @BB,
      Because Apple has better marketing, a better product, and has upgradeable products (minus their new pro, which is completely idiotic).

  • roger

    well dont buyt it then? your probably too poor to buy it anyway so we dont care

  • mike

    Beat you 2 it.lol

  • JV

    This is Sad. This Tid bit of information has maybe 130 words in it. And it tell us that this blackberry device WONT be upgradable to BB10 as well as This device being already released back in October, which implies that it is outdated and certainly isn’t a BB10 device. Do you kids even bother reading more than the title of this so called article? i weep for the future. Just plain Sad.

  • John Wang

    I’m not spending $1900, even if it is a Porsche-designed iPhone or Nexus.

  • roger

    i have the money to purchase it dont worry about it. But at leats im not doing stupid statement like: its doesnt worth to buy it. maybe for you but there is some people that find that it worths it. There some people that the iphone doesnt worth 650$ , so who cares? just buy what you want and STFU

    • Teacher

      Spend the money on English lessons.

  • roman129

    Finally! Where does the line start?

  • Unhappy UK User

    LOL. what a joke. This was released to the world 8 months ago, and will become obsolete in 3months when bb10 is out.
    Typical bb fashion. Out for ur money, not for your heart.

  • Cnote

    one question… WHY?

  • Xorn

    @JV

    I’m with you. The ability for the younger generation to read and retain is abysmal. I don’t want to go all old man on those users but WTF is wrong with you if you can’t be bothered to read more than the headline? Are you high or just clueless?

    On topic, the phone is out of date now. Great for the person who wants to show that they have money but have no idea on how to spend it properly. Why don’t you go buy a diamond studded Dodge Neon at the same time.

    • joe

      You can find these questions in almost every phone related article… hell the one talking about the new ACER phone had questions on if this was the new bb10 phone… I think we should start banning ip addresses to people who keep doing this…

    • JV

      @Xorn

      “Why don’t you go buy a diamond studded Dodge Neon at same time.”

      Hahahahahahahahahahahahahahahaha! Very well Put!

  • Jamaal

    All this “BB10″ talk is rather myopic.

    Not everyone needs to have the latest OS just because it’s the latest.

    The 30-40 something crowd who pimp nice cars, women and entertainment typically don’t give a F*** about “OS10″. They just want something prestige to get their message across… which is exactly what this device does.

  • Deli

    @Jamaal, i understand your sentiment about just having a phone to ‘get a message across”. BB still has its own beneifts, but what you are seeing and hearing are people simply stating “you get more for your money” if you go iOS or Android or WP7/8. Isn’t that what all consumer products are about? getting the most out of what you pay?

    • Jamaal

      Yes, and in this case, people are getting the best value in two areas: Hardware engineering and prestige. Software isn’t everything to everyone.

    • Curtis

      Deli, for us (Average Joe and Sue)you are correct.

      But for this phone.. we are not the target market. Porsche Designs does not care about us. We do not matter to them. They know we are never going to give them money, so they design stuff for those that will give them money.

      The fact that they are expanding the areas where this phone is available tells me that it has seen success with it’s target market and is worth expanding slightly.

  • Jimboooo

    Think I am going to have to pick 3 up, one for my wife and I and one to keep in box. Things going to be worth a lot of money. Also lol @ all the poor people posting in this thread. News flash: Higher end things sell to higher end people. If you can’t afford it, its not for you.

    • Pac

      Jimbooo, hold onto your money a little bit longer. Soon RIM will be worth less than 3 of these phones. Then you can put Thorsten Heins in a box, or give him to your wife, your choice.

  • jack

    god damn that is one ugly phone lol

  • nrj4life

    Because their computers are up to date. But I agree. Both are overpriced and overrated.

  • vengefulspirit99

    You’d think for 2 grand, they’d give you an eight MP camera and a bigger screen…

  • Fail

    Anyone that buys this needs a smack in the mouth. No exceptions.

  • apowerranger

    Man, I love BlackBerry but that thing is ugly.

  • JV

    @Jimboooo

    Hey jimboooo Ive got some Magic Beans for you to Buy. Right Up your Alley too, And The are PREMIUM Magic Beans. Will only Cost you 2000 dollars (US) a Bean ;)

    I’ll Put you down For 3 ;)

    I also have a Magic Pig that fly’s That you will likely be interested in, Its Premium Flying Pig< flys in the dead of night in the dark, so long as you dont watch him or monitore him, or anyone else…. ever. I'll let him go for a Premium price! ;) Your so lucky you have me selling your PREMIUM Products :)

    Jesus some people need a High Five!…… In the Face….. With a CHAIR!!

  • superfly

    I just bought my gold dipped furby on my way home driving my diamond studded dodge neon while i talked on my Porsche Blackberry. “Righteous!”

  • Deli

    @Jamaal, engineering and prestige? Sorry, I don’t see where you see exception engineering and prestige except paying a license fee to Porsche.

  • William

    Got one for myself to match my GT3, one for my brother for his GT2. Who cares about the phone – it’s a Porsche brotherhood. Hell, a bicycle can get you from A to B, a cardboard box can be effective shelter and plastic bags carry everything you need. You buy the upper level things because you can afford it.

  • Raied

    Scrap off the Blackberry logo and put the half bitten apple and it will be the most advance phone in the world :D

  • Pac

    If the market for people who were both rich and dumb was huge, this would be a good thing.

  • GCooper

    Most of the people on here seem irrational. The people who can afford to go drop $2,000 on a phone don’t give a s**t about the specs, or it non being updated to BB10, that’s not why they’re buying it. They’re buying it to show those around them that they have money, plain and simply.

    Anyone on here bitching about it being shitty spec’d, or not being updated, clearly don’t get “it”. This is fine, as they aren’t the target demographic anyways. Those who are, typically aren’t on MS.

    Oh, and as an aside, f**k some of you need to learn to spell and use punctuation. Reading some of these comments is simply frustrating.

  • Sean

    I can’t believe they even released that it soooooo ugly. I wish they would smarten up I want them to come back even though I would never buy one again. It’s a canadian company and I want them to recover.

  • Marco

    I work in the area and have walked by the store. I have heard that there has been strong demand.

  • Benji

    Hey thats not true, i saw the phone on display in a hugo boss a month ago.

  • Derp

    Because you have money to buy upper level things doesn’t make you smart..

  • Antony

    Ahhh, just so you know this store has been open for over month and a half. It just didn’t open today. Did you even bother to go into the store ask how long they’ve been open??

  • A. Carmine

    This guy deserves a punch in the back of the head, knocks some design sense into him.

  • Aryana

    I just had a customer who activated with this blackberry…Man, its so slick, thin, and BEAUUUUUUUUUUTIFUL….LOVED IT! i want to have oneeeeeeeee

  • Peter

    That is the ugliest piece of crap I’ve ever seen.

  • stevie

    I dont think people are really getting it… Porsche spent the money to have this phone built… it wasn’t mean for a mainstream release… Porsche is selling it at their boutique in Yorkville.. not RIM… Dont jump on the hate rim bandwagon over this… This is Porsche saying, We’ll try to sell some to the people who live in Yorkville because it has our name on it and they have more money then they know what to do with….

  • stevie

    I really dont think people are getting it… Porsche spent the money for Rim to build this.. Not RIM… it wasn’t meant for a mainstream release… When a company throws $$ at you to build it, you do…. Porsche is the ones who are thinking “Let’s sell it out of our boutique in Yorkville, to people who have way too much money and dont know what to spend it on”… not Rim…. enough with the hating on rim…

  • D

    If a 20 yr old with a $10000 salary can own a $600 Iphone, then I should be able to afford a $6000 phone.

  • Rob

    If a janitor can afford an iphone or a bold then I can definitely afford this phone. I find it funny that millionaires pay the same for a phone as people on wellfare.