June 6, 2012 9:07 pm
The wireless market is continually changing. Technology is getting faster, more powerful and easier to use. Samsung, Nokia, Apple, RIM, HTC and LG are at war with everyday to gain more market share, so to predict what will happen in 4 years seems like a stretch… but anything is possible.
Research firm IDC has gone on record and stated that by the end of 2012 Google’s Android OS will have a whopping 61% market share, followed by Apple’s iOS in second place with 20.5% of the smartphone market share. Coming in 3rd will be RIM’s BlackBerry brand with 6% of the market, then Microsoft’s Windows Phone 7 with 5.2% and Nokia’s Symbian with 4.9%. These stats, based on Q1 results, seem achievable. However, looking way into 2016, IDC is predicting that Android, iOS and BlackBerry market share will all fall, representing 52.9%, 19%, 5.9% respectively. Picking up the slack is Windows Phone, who’ll significantly rise to become the second most powerful smartphone OS on the planet with 19.2% market share.
To gain 14% market share in the next few years is certainly something to reach for. IDC says that “Windows Phone 7/Windows Mobile will gain share despite a slow start,” but their success is “assuming Nokia’s foothold in emerging markets is maintained.” In addition, for Microsoft to get the silver medal they will really have to nail the upcoming Windows Phone 8 experience.