Sony to phase out the Sony Ericsson brand by “middle of next year”

Ian Hardy

December 5, 2011 9:12am

The $1,47 billion Sony acquisition of the 50% stake in the Sony Ericsson joint venture is expected to close January 2012 – this will make Sony completely focus on offering customers a “four- screen strategy” (smartphones, laptops, tablets and televisions). When this buy out was announced in October, Sony at the time stated they had intentions to “rapidly integrate smartphones into its broad array of network-connected consumer electronics devices”. One of the many lingering questions was what was going to happen to the Sony Ericsson brand, familiar logo and “Make . Believe” tag line, a report by the TOI has Kristian Tear, Sony Ericsson EVP Sales & Marketing, going on record by stating that “a lot of planning goes into getting the branding right but we will be done by middle of next year”. So you can be assured by mid-2012 there will only be a Sony logo on the Xperia handset. No word yet on when the re-branding efforts are, but hopefully this transaction will bring new powerful Android devices to market.

Source: The Times of India
Via: Pocket Now

  • Dan

    Let’s hope they come out with the Arc HD soon, they always seem to take a long time to release anything and when they do, it ends up being a bit outdated.

    That said, the original Arc is a great phone and I’m looking forward to seeing what Sony can come up for smartphones and tablets in 2012.

    • Gab

      I disagree. I think sony is very very fast. They announce a phone, then release it maybe 1-2 weeks later.

      By arc HD? I guess you meant Arc S? I’m pretty sure we aren’t getting it. Rogers/Fido are the xperia buyers, and theres no room in the current lineup for the arc S.

      Or did you mean that nozomi thing?

  • Dan

    Yeah I meant that nozomi thing we saw a video/screenshots of a 1-2 months ago.

    As for them releasing products fast, see their sony tablet s and p. Took them forever to release with outdated specs

  • Auth

    How good is the beattry? I’m pretty sure I want this but I DESPISE short beattry life. Ironically, the short beattry on my 3DS doesn’t bother me(probably the charge cradle that fixes this).