Virgin Mobile opens store inside Much Music

Virgin Mobile followed up with their flagship store in Montreal with a store embedded into the Toronto Much Music headquarters. This makes complete sense for a few reasons. First, it’s directly reaching their core youth audience. Second, Bell Media owns Much Music and Bell also owns 100% of Virgin Mobile Canada. Finally, with the MMVAs (Much Music Video Awards) happening this weekend you’ll see Virgin Mobile ads everywhere as they’re a major sponsor of the event.

Remember when Virgin got the left over unwanted CDMA devices from Bell… It’s a complete shift to the Virgin we know today. Great lineup of devices with decent plans. As for what’s coming up: HTC WildFire S, HTC Sensation 4G and Bold 9900.

Source: Facebook