BlackBerry Torch 9800 Launch Party kicks off in Toronto September 21st

Ian Hardy

August 23, 2010 11:00 am


The upcoming Canadian launch of the BlackBerry Torch 9800 will be “coming soon“. There’s been many rumoured dates flying around but nothing officially confirmed. Thanks to one of our tipsters for letting us know that the launch parties are set to kick off in Toronto starting September 21st, then in Vancouver on the 22nd and finally in Montreal on the 23rd. No word on if this is the official release date but it certainly makes it a strong possibility. To those who are lucky enough to attend will be given the opportunity to learn about the Torch and the new BlackBerry 6 OS. In addition, to spike enthusiasm RIM will be giving away a total of 75 devices (25 at each launch event).

Are you excited for this touchscreen QWERTY slider to arrive in Canada?

  • EatMyShorts

    The quality of this flyer makes me question lots of things in life. RIM created this?!!

    • s

      promo is always done by third party companies

    • HH

      I agree.
      In addition, would blackberry really have a ‘Be 1 of 25′ promo? I suspect this is a carrier promo and as a consequence am not sure I’d make conclusions about a launch date based on this.

  • Anthony

    Yes! I can’t wait to get a hold of a torch!

  • Ryan

    @eatmyshorts, so true! it looks like something made with microsoft word.

  • Kyle

    So this means that carrier releases are going to be after the 21st? Great. I’m tempted to get an AT&T one this weekend while I’m down there.

    • HH

      Kyle, isn’t it true though that if you get it unlocked from ATT some of the features (I’ve heard maps) won’t work on your carrier?

    • HH

      BTW, you can get it from Amazon.com for $599 US. I bet you that’s going to be cheaper than from Rogers or Telus anyways.

    • Kyle

      Which features? BBM, Social Feeds, web browser, e-mail sms, phone is what I need and they’ve all been confirmed to work by people who have already done it. The only difference I’d see is having all that AT&T crap like video and music players, AT&T downloads and other pushed applications pre-loaded.

  • Alex

    This invite was not made by RIM…..

  • Kyle

    Also, this looks like an independent, inter-company memo. It says to get an invitation, be one of the top BlackBerry sales people (presumably through that retail business only).

    I’m assuming we’re going to see more official/professional leaked documents later from RIM about the official Torch event, this looks like promotional incentives for sales people right now. Question is, where is this memo coming from? I’d like to know which retailer this came from.

  • irf

    It looks like a best buy or futureshop employee web portal learning doc.

  • Craig

    Why yes… yes I am excited to get my hands on a torch *drools*

    How do I get an invite? Do I just mock one up in PowerPoint like the deluxe version above? If so, can I change “25 winners at each event” to “25 winners of lamborghini gallardos at each event?”

  • a

    Will BB OS 6 allow IM apps (MSN, GoogleTalk, etc) to work via wifi without a data plan?
    If it still does not, then it still sucks.

  • Don

    I understand why Apple releases their phone in the U.S before Canada. They are a U.S company, and their market is bigger. But RIM is a CANADIAN company, and as such, should release their products to OUR market first. Just a thought

  • Bong Sniffer

    This will undoubtedly be the last nail in the coffin and this pathetic, over-hyped and mis-managed marketing blitz for the 9800.

    Anybody who has actually held and used this device will tell you..its not worth the money…This device runs the 100M dash with world class speed and then breaks its ankle at the 95M mark….BOO-URNS!!!

    • Petegd

      While I will be getting this device (in my humble opinion it still is better than my current iphone for communication/e-mail purposes), it is really unfortunate that they are using a previous generation process (624MHz – almost all smartphones use 1GHz).

      What’s really interesting is that Blackberry removed the processor speed from their spec website for the Torch – it was on there when it first launched two weeks ago! I think they’re trying to get people to focus more on the device than the processor speed.

      It’s a terrible goof-up. How in God’s name could they introduce a new phone that has the same screen and CPU as my original 2007 iphone?

      I can almost guarantee that the next generation torch will have a better processor and screen. The big question is what will happen to this Canadian company in the interim.

  • brock444

    id like to get my hands on this and my BB just went for a swim this weekend. So im not wanting to wait around for a release date 1 plus months away. Anyone know what features wont work on the unlocked versions from the states? so far all ive heard is that the GPS wont work, and i dont even know if thats right.

    • Christian

      Just talked to someone at a Rogers Store and apparently September 15th is when Rogers is coming out with the Torch!

  • sandallfie

    Toronto location = 401 QEW ???

    thoes 2 highways dont even meet.

  • yadeed

    More of the same….. and on top of that a “Canadian company” that introduce his phones first in USA than his own country. They deserve to go into oblivion.

  • Tony the Tiger

    They should spend that marketing money on R&D instead..how about a faster processor and a higher res screen RIM, how about it?

  • Petegd

    While I will be getting this device (in my humble opinion it still is better than my current iphone for communication/e-mail purposes), it is really unfortunate that they are using a previous generation process (624MHz – almost all smartphones use 1GHz).

    What’s really interesting is that Blackberry removed the processor speed from their spec website for the Torch – it was on there when it first launched two weeks ago! I think they’re trying to get people to focus more on the device than the processor speed.

    It’s a terrible goof-up. How in God’s name could they introduce a new phone that has the same screen and CPU as my original 2007 iphone?

    I can almost guarantee that the next generation torch will have a better processor and screen. The big question is what will happen to this Canadian company in the interim.

    • Andi

      Shaun Haney of RealAgriculture.com posted a reivew a little while ago its what helped me decide to go with the Torch. FarmerTech Review e2€“ The Blackberry Torch e2€“ Peter Gredig With the Blackberry Torch coming out in Canada very soon many smartphone using farmers are wondering they should be making the leap dater some of the struggles of the Storm and Storm 2. Even though touch screens are all the rage (think iphone) many people still like the idea of the actual keyboard. The concept of the Blackberry Torch is to give users the best of both worlds with a touch screen and the traditional keyboard that slides out the bottom of the phone (a slider). Peter Gredig is an avid user of the Blackberry products and has been using a Torch for a month. Peter loves many of the Torche2€™s new features such as the operating system and the web browser. But with having said all that, will Peter give the Blackberry Torch his highest recommendation or will he suggest that you stick with your Bold or wait for the Torch gen 2 to hit the market? c2a0We talked at Canadae2€™s Outdoor Farm Show. via Real Agriculture.com.

  • Bob

    @Don
    &
    @yadeed

    It is unfortunate that us Canadians do not get this Canadian made phone before Americans; however, you people should really consider why this is happening instead of complaining. The American market is wayyy bigger than ours, and no doubt this is a marketing strategy. RIM is a CANADIAN company, but it is still a COMPANY. A company should release its products to where they will make the most money.

    A good comparision to how you people are thinking is:
    A employer should higher people based on where they are from. A Canadian employer should hire Canadian citizens instead of an American that is much more qualified for the job.

    @ Petegd
    Blackberry is known for its effective use of communication. Its fast, secure and reliable messaging system. If you are a little boy and want the shiniest and good looking toy around where you can watch quality movies, then go with an iphone; however, if your a big boy and you want to communicate fast and secure, go with blackberry for it is a much better phone in that aspect compared to any other phone out ther. The torch was not made for you to watch videos at such a fast speed and high quality as an iphone.

    Thus, the torch does not need a better processor nor a bigger screen.

    • RIM Canadian O’rlly?

      RIM is a Canadian company, really? Not likely. They are a publicly traded company, with a majority of the shareholders in the US and over-seas.

      When a company goes public, they become owned by the shareholders all living in La La Land USA and around the world.

      I can also assure you very little if any of the phones are made in Canada. Again, thanks to the stock market, cheap labor in Asia, is impossible to compete with.

      Be sure that the only thing “Canadian” about RIM, is the location of its building in Waterloo.

      Buy it cause you need and want it, not for any patriotic day dream that RIM is a Canadian company.

    • Petegd

      @Bob
      Unfortunately your condescending approach to why the torch is underpowered – namely that a customer does not need a multifunctional cellphone – was the same one the company took. Numbers speak for themselves. While the iphone sold 1.7 million over the weekend, BB Torch sold 150,000 – far less than expected.

      Until BB stops thinking the way you do, ie if you’re ‘a big boy you’ll buy what we think is best for you’, they will continue to lose market share. Similary saying that the torch ‘does not need a better processor nor a bigger screen’ screams of paternalism. There are many historical examples of companies that have suffered because they try to decide what is good for the consumer as opposed to letting the consumer guide them. GM is a good example.

      I will get the Torch – absolutely no doubt, because I need it more for as a communication device than as a multifunctional device – specifically push e-mail and a keyboard. However, an intelligent consumer should not expect to be dictated by a company what they need. Today’s consumer has choice and unfortunately today’s consumer wants to have a multifuctional cellphone.

  • HH

    @ RIM Canadian O’rlly

    Blackberry have all their servers located in Canada. Every single e-mail message sent globally on a Blackberry goes through a Canadian server. I consider that Canadian :)

  • ES

    The 9800 on AT&T unlocked will work 100% on Rogers! maps, mms, bis, even UMA!