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Rogers officially goes live with 21 Mbps HSPA+ network

rogers-network-phasesRogers announced back at the end of July that they will start to build out their HSPA+ (High Speed Packet Access Plus) network. We are expected to see speeds of a maximum 21 Megabits per second (Mbps), compared to the 7.2 Mbps we are getting now.

Today, Rogers has stated that we can pre-order online ($74.99 on contract) the new 21 Mbps HSPA+ Rocket Mobile Internet Stick as the network has been pushed live in Vancouver, Calgary, Toronto, Ottawa and Montreal.

John Boynton, Chief Marketing Officer and Senior Vice President, Rogers Wireless said “With Rogers 21 Mbps HSPA+ network, customers in Vancouver, Calgary, Toronto, Ottawa and Montreal are the first in North America to experience the fastest world-class wireless speeds. Rogers continues to remain at the forefront of offering Canadians the most innovative mobile technologies and first-to-market products, including the new Rogers Rocket Mobile Internet Stick that lets consumers enjoy mobile Internet access across Canada’s fastest wireless network just as conveniently as you use your wireless phone.”

When this new HSPA+ network was originally announced we confirmed then with Rogers that no current devices will be able to handle this speed. Devices will be introduced over the next several month. In addition, this is only for Rogers and not Fido.

I’m curious to see how TELUS or Bell feel about this news. We previously posted a story about Bell’s reaction to the Rogers HSPA+ announcement. The internal document we had stated reasons why they are “not concerned”. One of the “Key reasons” was that “Rogers deployment of HSPA+ will start in August with a progressive roll out of the pocket coverage in the Greater Toronto Area ONLY.”

At the 2009 Canadian Telecom Summit on June 15th that Nadir Mohamed, Rogers President and CEO of Rogers, said “To me we are now entering the sweet spot of HSPA deployment 7.2”. Clearly with today’s announcement Rogers is very serious about this roll-out, especially since they have announced it for 5 cities at once. We just want to see this on some Smartphones, rather than an internet stick. However, congrats on being the first carrier in North America.

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Discussion

4 comments for “Rogers officially goes live with 21 Mbps HSPA+ network”

  1. Now if they could just get basic coverage to the rest of the country, that would be great.

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    Posted by ash | September 14, 2009, 8:46 am
  2. not really a concern, no point on making this a big deal when really, no phone can support it. Mobile sticks? pfft.. not many people use them.. we want this technology implemented in cell phones.

    But, that is Rogers way of “marketing” albeit false marketing.. fastest network may be true, but no point on hyping it up when no phone can support it.

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    Posted by KJB86 | September 14, 2009, 12:52 pm
  3. The network also has the capability to support many more connections/devices at once. It should, in theory, mean a better HSPA experience, even for devices that are not plus-capable.

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    Posted by Jesse Dyck | September 14, 2009, 7:39 pm
  4. @ KJB86 – “Mobile sticks? pfft.. not many people use them..”

    I really don’t think this is correct. The market for these sticks amongst data hungry (and appropriately high bill paying) business customers is very large and probably will justify the upgrade costs in and of themselves.

    We may never even really see widespread popularity of HSPA+ enabled smartphones – most of the market seems to have it’s sights firmly on LTE as the next step after HSPA 7.2.

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    Posted by SP | September 15, 2009, 12:07 pm

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