Wendy’s says Dynamic Pricing won’t increase food cost during rush hours

Wendy’s was recently in the news for all the wrong reasons. Multiple publications, including MobileSyrup, reported that the fast-food chain might be moving toward an Uber-style surge pricing model, which it referred to as ‘Dynamic Pricing.’ Now, Wendy’s has clarified that its Dynamic Pricing doesn’t actually involve increasing the prices of its menu items. In … Continue reading Wendy’s says Dynamic Pricing won’t increase food cost during rush hours