It seems it was only a matter of time before Instagram went full Snapchat.
On Tuesday, the Facebook-owned company added one of its competitor’s most iconic features to its popular photo- and video-sharing app, face filters.
Once users update to the latest version of the app, 10.21, they can access the added filters by tapping on a new icon located on the bottom right of Instagram’s photo and video capture interface. At launch, there are eight filters for selfie mavens to check out. Moreover, several of the filters work with multiple individuals in the frame, and all of them are compatible with the Instagram’s looping Boomerang format.
Additionally, users can add stickers, drawings, and text to pictures that feature face filter to make them even more interesting.
That’s not all, however, as Instagram is also introducing several other new tools for people to use to spice up their photos and videos.
The most notable of which is a new ‘Rewind’ mode that plays videos in reverse. Like the app’s other tools, Rewind can be combined with face filters. The company is also adding what it’s calling Hashtag stickers. Users can add a hashtag sticker to a picture or video. When a person taps on them, they can see related posts. Lastly, the company has added a new eraser tool that allows users to selectively remove colour from their pictures.
All of these features are rolling out today and over the next couple of days to users across the globe.