CraveTV, Bell’s hybrid over-the-top streaming media service, has expanded to all Canadians through the company’s website.
Featuring HBO and Showtime back catalogues, along with a bevy of Canadian-exclusive shows like Seinfeld and South Park, CraveTV’s expansion challenges both US-owned Netflix, which is subscribed to by around four million Canadians, and Shomi, a joint streaming venture between Rogers and Shaw Communications.
After a one-month free trial, CraveTV will cost $7.99, a $2 increase over the price it charges eligible television subscribers. Bell announced in December that it would be raisinbg the cost of CraveTV from $4 to $6 per month for its partner TV subscribers.
By comparison, both Netflix and Shomi charge $8.99 for their most popular streaming tiers.
In a press release issued late Thursday, Bell said that in addition to the company’s existing catalogue of HBO content, other shows that have recently ended, including Boardwalk Empire, The Newsroom, True Blood, and The Jinx, along with the latest seasons of Bosch and Letterkenny.
Bell says that its apps will soon be updated to support the new, including those on iOS, Android, Apple TV, Windows and select Samsung Smart TVs and Blu-ray players.