BlackBerry was seeking to fill the position of “Director Media Sales for BBM Channels” last year. This was a role that hinted the Waterloo-based company was potentially going to made its new social platform a source a revenue, specifically for users to “advertise their Channels by sending invites to BBM users within the channel owner’s target demographic.”
Many months later it seems the puzzle is coming together as select Beta Zone members for BBM for Android are now testing two types of ads within BBM Channels — sponsored invites and sponsored channels posts. BlackBerry notes that the sponsored invites ads will, as expected, appear in the invites section of BBM, and the sponsored channel posts arrive in the updates section. Very Twitter-like with ‘sponsored Tweets,” or how Facebook sells its ads.
BlackBerry has over 80 million BBM users and this might revenue generator might only be heading for cross-platform BBM (Android, iPhone, Windows Phone). BBM for BlackBerry device will reportedly remain clear of ads.