Chatr’s new tagline: “No worries about dropped calls”

Chatr Wireless got hit with some bad news from the Competition Bureau a few days ago, basically stating their advertising “fewer dropped calls than new wireless carriers” was “misleading” the public. An internal doc that we received stated that “All collateral and brochures that has have printed “fewer dropped calls than new wireless carriers” is to be destroyed immediately”… and it seems to be taking shape now. You’ll see the ad on the left with the old tagline now replaced with a slightly modified version.

Old: “Give the gift of worry-free unlimited talk and text. Fewer dropped calls than the new wireless carriers”

New: “Give the gift of unlimited talk and text. No worries about dropped calls”

Good spin.