Since originally launching in Canada back in 2005, Virgin Mobile has gone through it’s own challenges. Most recently being completely bought up by Bell. In an interview by the Financial Post, Robert Blumenthal, the head of Virgin Mobile Canada has a few notable quotes about what we can expect in 2010.
“Early next year, we’ll be in the first phases of a very different Virgin… You’ll see a great expansion in our portfolio and us being able to offer higher-value devices and services. Where we had been traditionally lower down in the marketplace, we’ll be expanding to realize our true potential… Over time, I have a belief that as more people become wireless users and their wireless usage becomes more of a necessity than a luxury … people tend to move up.”
Pretty strong words. We already know that Virgin will be releasing the beloved Apple iPhone. In addition, we still understand that they’ll be launching the BlackBerry Storm. As we let you know before, The rewards program myVIP is being replaced by something a great deal bigger at Member Superstore (think beyond the toque) In addition, just like all the other carriers who are currently selling have somewhat of a clear pricing strategy. Blumenthal says Virgin will possibly follow “The easier you can make the decision, the easier to sell, the easier to buy. It helps sales and it helps the consumer make choice.”
With all the competition that will be infiltrating Canada in 2010 do you think Virgin will continue to grow and give us what we really want? Better devices, cheaper plans and more coverage…