Foursquare is putting the finishing touches on its local discovery-focused relaunch, teasing photos of the soon to be released app along with a new logo. The new logo draws inspiration from a map pin and superhero emblem, and eliminates the last vestiges of the social game that was a source of inspiration for the original app.
Those social elements are all being transferred to Swarm (more on upcoming features here), which tomorrow will receive all legacy Foursquare check-in data. Starting tomorrow, Foursquare holdouts will also have to use Swarm to get their check-in fix.
Foursquare users have been vocal about the changes to the app, but some back-of-the-napkin math indicates that they might be a vocal minority. Foursquare says that 75% of Foursquare users who check in have moved to Swarm; a recent Verge feature revealed that only 5% of Foursquare’s user base was using the app for both social and discovery, meaning the company created a new app for little over 2 million of its (admittedly, highly dedicated) users. Unfortunately, it doesn’t seem as though anyone is joining them, but perhaps it’s enough to keep the location data fresh.