Facebook is forcing users to download its standalone Messenger app for iOS and Android if they want to continue chatting with a smartphone. The company, which recently purchased WhatsApp for a staggering $19 billion, is trying to register higher adoption in North America, and is using any means at its disposal — including potentially pissing off a large contingent of its user base — to achieve it.
Like Dropbox, Facebook is intent on building an ecosystem of separate mobile apps destined for specific functions as it moves away from being “merely” a social network. Messenger has become a core tenet of its business, as the company sells stickers through its own store, and furthers the brand without inundating users with ads. (more…)