About a month ago, Yo was one of the most talked about applications on the internet. This simple notification app went viral based on the simplicity of its function. All it does is let you send ‘Yo’ notifications to your friends. If you thought the app was pointless when you heard about it, you definitely weren’t alone. So did a lot of people. You know who doesn’t think Yo is stupid, though? Startup studio and investment firm Betaworks.
That’s right, the company that invested in Twitter, Tumblr, Airbnb, and others has announced that it will be participating in the seed round of funding for Yo. According to Betaworks’ John Borthwick, Yo is part of a whole new class of apps that function in the notification layer of your device and has huge potential. Betaworks thinks that Yo and other apps limited to on/off/yes/no communication are “fascinating” and have the potential to become a platform all on their own. (more…)