If you are curious to understand those sometimes confusing early termination fees (ETF) that cellphone companies impose on us, take a few minutes and read this article by the CBC. They took some time, along with lawyer Matthew Baer to cut through the smoke about what Rogers, Bell and TELUS contracts actually say.
The bottom line he states “There is not any real practical wiggle room in the language of the contract terms for consumers who are unhappy with the service changes. Once you have received notice of the change, you do have 30 days in which you can terminate the contract (which is kind of redundant since you can always terminate the contract) but the fee for doing so is $20/month remaining in your service contract up to a maximum of $400.”
We’ve received some internal documents for the Bell GTA (Greater Toronto Area) focused blitz that takes aims at Rogers BlackBerry plans. With the new plan that was released today called “GTA Attack” you know that Bell means business with this name.
This new offer will be advertised in print, radio and on the Bell website with the tagline “Get more than Rogers for less than Rogers”. This takes directs aim at the Rogers $70 BlackBerry plan where Bell reduces it by a whopping $25 per month. They give the potential customer 550 minutes, 100 bonus minutes and 1GB of Data. Rogers currently just offers 550 minutes and 1GB of Data.
The deal seams to be good for the Bell BlackBerry Curve 8330 and is on a promo now for $49.95 (Rogers Curve 8230 is priced at $149.95). Would be good if this was the upcoming BlackBerry Tour… but this could mean that Bell just is looking to clear some inventory.To make the deal even sweeter, according to the documents, it looks like Bell is offering up to $75 in accessories ($50 in-store credit and $25 off Bluetooth products).
Gotta love Canadian competition! Check out these documents here (more…)
With the new entrants making more than there share of headlines over the past few months, this trend will certainly continue to heat up over the next several months as each will implement their business plan for a successful wireless launch.
In closing the 2009 Canadian Wireless Summit, DAVE Wireless, Globalive and Public Mobile each had the opportunity to communicate their upcoming brand message and direction. Then with guns blazing the conversation turned heated into a discussion about the current wireless players (Rogers, Bell and Telus) and how Canadians need more choice.
It is well know that Public Mobile will be going after the “value conscious segment” with a flat rate $40 talk and text plans. Recently Globalive decided to launch 2 wireless brands, a high end and a low end brand stating “there is no one size fits all” plan. Dave Wireless will offer no-contract service and unlimited voice and text messaging; free voice mail and long distance within Canada plus has stated in the past they will offer BlackBerry and Android devices.
Globe and Mail reporter Simon Avery led the conversation between President of DAVE Wireless, Dave Dobbin; CEO, Globalive Communications Tony Lacavera and President & CEO, Public Mobile Alek Krstajic. He started off with the question to Lacavera “Is your biggest competitors beside you or are they the incumbents? Where is this fight going to be played?”. Lacavera responded with “All 3 of us are sitting on stage her with zero market share today, so by definition I don’t believe we can be competing with each other, not in the short to immediate timeframe”.
Dave Dobbin of Dave Wireless piped up and stated in regards to the competition question: “If you look at the Canadian market place, the penetration levels, the services being offered, customers status quo, I think there is room in the marketplace to survive, if not thrive… there is a lot of opportunity.”
Krstajic stated “The reality is, here is what you guys will do, if you go up at the upper end of the market to what I call over-served, you will have a situation where you will cause pricing to be more competitive, they will become more competitive, they will drop their prices to compete with you. Their customer satisfaction will improve. Bell will realize what a travesty it was to send all of their call centers off shore and start to bring it back, so I can call 411 and actually speak to somebody who understands where Scarborough is so I don’t have to spell Scarborough… you will improve them, there is no question about it… but you know Fido went bankrupt, Clearnet would’ve gone bankrupt hadn’t Darren Entwistle stepped in at the last minute and bought them. This has been tried before. If you look and smell like an incumbent you cause them to become more competitive and they make it really tough, they’ll put their foot on your throat”.
“It’s going to be hard” says Dobbin, “when you look at the incumbents, I mean the folks running Bell, TELUS and Rogers are really really smart people. They will figure out ways to compete with us, so we need to be aggressive, we need to be smart”.
Check out these videos of part of the panel discussions:
At the 2009 Canadian Telecom Summit, CRTC Chair Konrad von Finckenstein spoke about the National DNCL (Do not Call List) and its so-called misuse. He stated:
“I would like to take this opportunity to deal with an urban myth that we’ve all heard. Somebody has put out the notion that telemarketers, especially foreign ones, came and bought the list of people who do not want to be called and are now calling them. First of all I cannot understand why anyone would want to do it, these are people who have registered and don’t want to be called… Secondly, there is absolutely no evidence that this has ever taken place. We vigorously check who buys those lists and that they are legitimate telemarketers. So let me say once and for all that’s an urban myth, it does not exists. That being said the legislation is not perfect.” (more…)
We know that Bell and Rogers have a long relationship when it comes to advertising against each other… heck a few months back Rogers claimed that Bell was false advertising with their campaign for being the “fastest and most reliable network”. This was taken straight to the Advertising Standards Canada (ASC) to have their ads removed.
Today is a new day and with a new day comes new advertising. Bell has decided to target Rogers once again, this time no holds barred with a bold posters showing “Bell vs. Rogers”. This is a targeted advertising campaign only located in the Greater Toronto Area locations. The tagline is “Get more than Rogers for Less than Rogers”…and what is it exactly? Well if you are a BlackBerry user you’ll be happy to know that Bell will be launching a new plan today called “GTA Attacks Rogers” and it takes on Rogers $70 BlackBerry plan.
Currently Rogers has a BlackBerry plan that gives you 550 minutes and 1Gb of Data for $70 a month. Bell’s new plan will have the following for $45 a month: 550 minutes, 100 bonus minutes and 1GB data. So in all you get 100 minutes and save $25 per month!
The weird thing about the ad is that they show 2 old Blackberry Curves. We know that Bell is coming out with the BlackBerry Tour (around July 15th) and Rogers has been sporting the BlackBerry 8900 for some time now. However, just some updated devices could have possibly been even more convincing.
We know that Bell recently swallowed Virgin Mobile whole and it seems they are launching devices faster then ever now. Days after the announcement of Bell’s intentions, Virgin released the BlackBerry Pearl Flip. Now only a short month of exclusivity with Bell, Virgin is set to launch the Samsung Vice.
Nothing official yet but it’s showing up live on their “Virgin Mobile Live” section on their website for all to see. Check it out here. No word on pricing, but Bell did launch this with a price tag of $49.95 on a 3-year but has this is currently available with for $19.95 so you can expect it to be around this price range. (more…)
With so many Rogers devices launching over the next few weeks, to name a couple standout devices such as the Nokia 5800 XpressMusic and the Apple iPhone 3Gs… it’s unfortunate that such a massive amount of time has passed for the highly anticipated and long overdue release of the Sony Ericsson XPERIA X1. (more…)
It was only last week that we saw the TELUS BlackBerry Tour 9630 appear on their website… and now we have a number of slides appear with pricing and a launch date of July 15th.
Thanks to the fine work of RileyFreeman and “pirate” for revealing the upcoming pricing for the much leaked Tour 9630 will be as follows: 3-year promotional price will be $249.99; 2-year $549.99; 1-year $599.99 and no contract $649.99. With a month away from a Canadian release… what are your thoughts on the pricing?
Some keys specs on the internal document shows similar to the Bell version specs we saw a couple weeks back. With that said, Bell will most likely follow suit and launch around the same date.
During the 2009 Canadian Telecom Summit MTS Allstream CEO Pierre Blouin said they have a goal to be the “best performing communications service provider in Canada”. He stated they have a strong balance sheet and poised to overcome the current stress on the economy: “…we have technology, we have the power of innovation. We have the fortunate regulatory framework that spurs competition for the benefit of Canadian consumers and businesses. And telecom, as I think you all know, has an important role to play in all cycles of the economy. But perhaps more so than ever our industry has the opportunity to lead the way.” (more…)
During Day 2 of the 2009 Canadian Telecom Summit Marc Tremblay, Managing Director of Palm Canada took the stage and discussed how their new flagship device and operating platform is setting the stage for future global success.
The Palm Pre and Palm webOS was recently launched in the United States and will come to us Canadians “later this year” (we hear by the end of June though). During his presentation we got a glimpse of the Pre in action and how webOS really can sync our entire lfe together. For Palm, webOS was a complete overhaul of how they operated in the past. With this new platform and direction, they are heavily relying on the success of “cloud computing” which essentially makes the usability of their devices easier to navigate through.
Check out this video here (apologies in advance for the it being so shaky):