Latest News

Palm ends relationship with ad agency Modernista

It looks like Canadian actress Tamara Hope will not star in anymore Palm commercials. According to AdAge they’re reporting that Palm is “severing ties with its agency, Modernista, and is in the early stages of talks with other agencies for its future ad needs”. Palm came out swinging with with a great deal of hype to promote the new Pre and its revolutionary webOS platform and the ad that Modernista created actually left people questioning it’s brand positioning, people actually called the ad “scary”.

Below are a couple Palm Pre ads… the first was created by the ad agency and probably cost them a great deal of money. The second was created by a Palm fan and cost absolutely nothing. Which do you like better? (more…)

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Contest: 10 pair of tickets to attend the Rogers Sony Ericsson X10 sneak peek event

Here’s a good opportunity for those who are looking to purchase the upcoming Android-powered Sony Ericsson Xperia X10. We’ve worked with Rogers on this and have 10 pairs of tickets (20 in total) to attend the sneak peek event that’s happening in Toronto on Monday, April 12th, 2010 starting at 7:00pm.

If you want to go… then you should enter this contest! Like all our giveaways all you need to do is submit your name below in the comment section and post something you think you’ll love about the X10. The contest goes until 4:00pm tomorrow (April 7th). Once we draw the winners you’ll be notified by e-mail and and then the fine folks over at Rogers will send you all the info, maps, directions and your ticket in the door. (more…)

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Multitasking & “iAd” coming to iPhone OS 4.0?

With Apple announcing a sneak peek event set for April 8th that will offer a look into the future of the iPhone OS, analysts Shaw Wu with Kaufman Bros. sent a note to investors that 4.0 will be “a full multi-tasking environment where third-party apps will also be able to run simultaneously and/or in the background along with AAPL’s own apps.”

Back in January Apple acquired mobile advertising company Quatrro Wireless for $275 million and it’s also rumoured that with the 4.0 release we’ll see Apple foray into the mobile advertising space under the name “iAd”.

Wonder how Palm is reacting to the possibility of multitasking as this is one of the key features of their webOS platform. We’ll learn more about this when the event unfolds on Thursday at 10:00am Pacific time.

Via: Apple Insider

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TELUS HTC Hero 2.1 update delayed until May?

Overseas there’s talk about the HTC Hero being upgraded to Android OS 2.1 on April 16th… even here in Canada there are several rumours of when we’ll be seeing TELUS update the Hero to OS 2.1.

TELUS released the Hero when they launched their new HSPA network back in November of last year. We’ve been tipped that an OS update was supposed to happen sometime in April but apparently TELUS is taking their time to push it through and due to a “lack of effort the HERO’s update to Android 2.1 has been delayed to the first week of May”.

We’ll have more info soon…

(Thanks Tipster!)

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TSN releases Masters Live iPhone app

All eyes will be on Tiger as he makes a comeback and TSN has released a new iPhone app specifically for The Masters this coming weekend. TSN MOBILE: MASTERS LIVE allows gives access exclusive Canadian live streaming for all four rounds including Amen Corner (holes 11, 12 and 13) and holes 15 and 16 as well as the option to follow featured groups live as they play through the back nine (holes 10-18). The app also gives a live leaderboard and breaking news. The app is free but you’ll see Nike everywhere as it looks they are sponsoring it…

We hope Tiger and Mike Weir dominate this week. The live streaming schedule is as follows (more…)

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InPulse BlackBerry smartwatch “is almost here”

It was a few months ago that Waterloo-based Allerta announced people could pre-order their “inPulse”, this is the BlackBerry accessory that they are dubbing the “smartwatch”. The cost of the watch is $149.00 USD and connects wirelessly to your phone by Bluetooth and alerts you of incoming emails, SMS and calls. This was supposed to be ready for shipping in February, but a new post has been added to their company blog that says:

“Long time no blog. We have some amazing news that we’re going to be sharing very shortly. Images, video and something that all you pre-order customers will be extremely happy about. inPulse is almost here.”

Here are the pics that they updated us with… sounds like it’s going to be shipping soon: (more…)

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Fido increasing 911 Fees April 12th

Not the biggest surprise in the world but Fido is joining parent company Rogers by increasing the 911 Fees. This goes into effect April 12th and the fee will increase from $0.50 to $0.75 per month plus taxes, but only for those customers “who subscribed to price plans prior to November 4th, 2008″.

You’ll see in the internal document that Fido states “we are simply bringing the rate in line with those charged by other Canadian wireless service providers. Our competition has been charging $0.75 for similar types of rate plans for some time. Customers have a choice. Fido will not require customers to move to new non-SAF plans if they do not wish to do so; customers who wish to migrate to non-SAF plans will not have to pay the 911 emergency access fee (a one-time set-up fee of $35 per line applies).

See the document below in comparison to their competition (Rogers, Bell, TELUS, Virgin, Wind and Koodo Mobile).

Via: HoFo

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Contest: Win a Nokia N97!

Even though Mother’s Day is not until May 9th… we’ve decided to hold a two-part Mother’s Day Contest with two devices up for grabs, the first is a brand new Nokia N97!

The N97 has a 3.5-inch tilt touchscreen with a full slide-out QWERTY keyboard, 5 megapixel camera, Carl Zeiss optics, auto focus, dual LED flash and video capabilities, can hold up to 32GB of memory with a microSD card, 3.5 mm audio jack and has overall dimensions of 117.2 x 55.3 x 15.9 mm and weighs in at 150 grams.

To enter the contest all you have to do is submit your name in the comment section below – no strings attached. The contest goes until Wednesday, April 14th at 5:00pm and as usual we’ll announce our both winner shortly after. You can only enter your name once… Go ahead, enter your name below!

(Follow us on Twitter to find out faster if you won! – @mobilesyrup)

Good luck to all who enter!

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