Ken Engelhart is Senior Vice-President, Regulatory over at Rogers wrote a very interesting piece titled “Canada is a wireless leader”. He gives a great overview on where and why Canada stands around 66% penetration rate when it comes to wireless.
On Where and Why Canada is placed:
“About 66% of Canadians have a cell phone and we are badly behind countries like Greece, where 200% of the population have a cell phone. The foolishness of this measurement should be apparent already. 200% of a population does not exist. What these figures indicate is that there are two phone subscriptions for every man, woman and baby in Greece. In Canada, and in most advanced countries, most adults and teenagers have a cell phone. In Greece however and in many European countries, many people have one cell phone and several subscriptions.
Because Europe is on the GSM system, people have multiple SIM cards that they put in and out of their phones, depending on where they are and what time of day it is, to get the best price or service. These multiple SIM cards are generally a sign that there is something wrong with the cell phone market in that country. They certainly are not a good measurement of the take-up of phone service in an economy. (more…)