Yesterday we let you know that Solo Mobile is apparently going to get a complete re-brand/re-invention of their offerings, mainly to compete against the new entrants and Rogers new discount brand “Chatr”. If Bell is investing millions back into Solo Mobile then we are on the verge of some heavy and heated wireless battles. Honestly, when was the last time you heard of somebody buying a Solo Mobile device? The governments goal of having more wireless competition is certainly having an effect in Canada. Things are changing and thanks to our tipster here’s and update on Solo:
- The Brand and Logo will remain the same.
- All retail locations will undergo a complete aesthetic overhaul.
- Plans that are being put together will be $10, $20, $30, $40, $50, $60 and will have feature add-ons very similar to the Mobilicity pricing grid.
- Solo will be launching prepaid turbo sticks. Pricing has yet to be negotiated, but will likely be the same as Virgin’s prepaid broadband stick.
- Solo will be canning most of its current handset line up and the new lineup will offer decent handsets.
This all actually makes Solo sound really good! Six various price plans, new devices, prepaid turbo sticks. I’m loving how pressure is somewhat forcing the carriers to be more competitive. The end result – hopefully – is more options, better devices and lower prices. We’ll have more info on this soon…
UPDATE regarding HSPA: Our tipster let us know that “For now it will be half and half because Solo doesn’t offer prepaid sims and that’s a market we still cater too. However CDMA will be phased out sooner rather than later. Fyi, contrary to the common belief, many Solo locations still do relatively well, averaging about 50 activations a month.”