This year two-thirds (66 per cent) of Canadians plan to spend their holiday dollars at Wal-Mart, with Canadian Tire and Zellers coming in second and third place with 51 per cent and 40 per cent respectively. According to a recent holiday retail survey conducted by Maritz Research Canada, Canadians plan to spend 14 per cent less than last year from an average reported spend of $663 in 2007 to an average planned spend of $571 for the 2008 holiday season. And, 70 per cent of Canadians say they will use cash (including debit cards) to pay for purchases.
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