New devices come out every quarter on Canadian providers. Many carriers offer the option for customers to sign up to be added to a mailing list for future products; both TELUS and Rogers also have systems in place for pre-order or reservations for new devices. It seems that Rogers is taking it a step further
Back in early 2010 it was popular for carriers to entice customers to sign up for a 3-year contract by offering a 6GB data package for $30. Rogers, Bell and TELUS would roll out the limited-time plan for a few weeks a year, usually around the time of a new iPhone launch. According to a message
The story of compromise is really a narrative of degrees. How much are you willing to sacrifice to achieve something else? In the Android world, as the dwindling price of components outpaces the speed requirements of the software powered by those parts, such commoditization has created a market of capable, low-cost devices with Motorola at the forefront.
Early in the year there was talk that Rogers would launch a streaming over-the-top video service (OTT) called “Showmi.” This Netflix-like competitor reportedly had a massive $100 million budget and would marry together high profile content players such as Disney/ABC, Warner Bros., 20th Century Fox, along with Canadian outlets like Bell Media and Shaw Media.
Sony’s lifelogging SmartBand is not the most visually-arresting wearable on the market, but it comes with its own retinue of tricks, including a very-capable app that does more than just count steps. The Japanese behemoth debuted the SmartBand at CES in January, and six months later it is available for $99.99 at Sony Stores and
Rogers currently has a WiFi calling system dubbed One Number that works on iOS, but come this fall users won’t even need to open an app to avoid using their minutes. While Apple likely announced WiFi calling, which is the ability to connect a regular circuit-switched call to another device over WiFi instead of cellular
Rogers is joining Vodafone’s now 30-strong company Partner Market network as part of a new deal that includes a reciprocal 4G roaming agreement. Vodafone is one of the biggest telcos in the world, operating in 27 countries with over 430 million mobile subscribers. Before joining Rogers as its CEO, Guy Laurence headed up Vodafone’s UK
Today, Rogers debuted Sportsnet Now as part of its Upfront announcement, bringing multi-platform, multi-channel sports programming to iOS, Android and the web. Free for Sportsnet TV subscribers, Sportsnet Now offers 24/7 live viewing on all seven channels, including Ontario, East, West, Pacific, ONE, 360 (formerly theScore) and World. The idea of streaming live programming is not new,
Rogers, Bell and TELUS included in the ‘Best Canadian Brands of 2014,’ combined brand value is $10 billion
Interbrand has released its annual “Best Canadian Brands of 2014″ and within the top 25 are Bell, Rogers and TELUS. All the Big 3 increased their positions over previous years and have a combined “brand value of almost $10 billion.” Bell is leading with a ranking of number 6 of the best brand in Canada,
When Rogers decided to launch a new wireless brand in Canada they went the route of offering low-cost, no-contract, unlimited talk and text plans with “Unlimited Zones” in Toronto, Calgary, Montreal, Edmonton, Ottawa and Vancouver. They later rolled out a data offering, but the Chatr’s affordable brand falls into a three-brand strategy that also includes