Apple has added a new colour option to the iPhone 7 lineup, now available in red.
This new colour is a special edition that marks Apple’s 10-year partnership with (PRODUCT)RED. The latter gives customers a way to contribute to the Global Fund and helps “bring the world a step closer to an AIDS-free generation”. To date, Apple has contributed over $130 million USD to the initiative.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO, in a statement. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
As for pricing, the iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition will be available in 128GB for $1029 (CAD) and the 256GB version for $1179. Both models will be available to order from Apple on Friday, March 24th and will “start shipping to customers by the end of March.”