The National Lacrosse League recently announced a two-year live streaming partnership with Twitter.
“We are thrilled to partner with the NLL as Lacrosse is one of the fastest growing sports in North America,” said Anthony Noto, COO at Twitter. “Our collaboration will allow the highly passionate lacrosse community to watch live NLL games and join the conversation all on Twitter.”
As part of this agreement, Twitter will distribute on its platform an NLL Game of the Week, playoff and Champion’s Cup games and highlights, on for the 2017 and 2018.
“The future of the sports viewing experience is digital, and this partnership will not only elevate the fan experience by making the game more accessible to audiences but enable simultaneous real-time conversations and connections with other fans on the same platform,” said Nick Sakiewicz, Commissioner of the National Lacrosse League.
Twitter users in the United States and Canada will be able to stream games on both NLL.twitter.com and through the handle @NLL on desktops, tablets, and mobile devices.