In October 2013, Rogers debuted a service called ‘Rogers Alerts’ that offered “a new location-based mobile solution that allows Rogers wireless customers to access personalized […] offers from their favourite retailers on their smartphone.”
Now, that service appears to be getting a revamp with a new name — ‘Rogers GeoText’ — that the company has applied to trademark. In its trademark application, Rogers says it has been using the name since as early as February 25th, 2017.
Customers searching for rogersalerts.ca are now redirected to rogersgeotxt.ca, where they are offered geo-targeted promotions sent to their messaging inbox for free should they choose to sign up. According to the fine print, the focus on geographical location refers to the fact that offers are triggered when a subscriber nears a certain location — not just based on the general area in which they live. The website further details that customers will receive up to five text messages per week and that the service is exclusive to postpaid customers who are 18 years of age or over.
Additionally, and perhaps most intriguingly, the trademark data shows that the goods being referred to in the trademarked are: “Applications for mobile phones for accessing information and advertisements of local third parties. Downloadable application for mobile phones to download advertisements.”
From that classification it seems Rogers might be expanding its texting service to include a full-blown app — which would make sense considering the efforts it has put into re-branding. Its text-related name, however, doesn’t quite jibe with that narrative.
MobileSyrup has reached out Rogers for comment and will update this post upon receipt.