Fido customers can now watch Viceland content — such as Ellen Page’s Gaycation and cooking show Bong Appetit — on their mobile devices for free, courtesy of a new partnered promotion
Customers can gain access to the Viceland app, which stocks over 20 shows related to food, music, tech and travel, by entering their phone number. Their account will then remain active until December 31st 2017. The free access is available to both prepaid and postpaid plans, however, it is specific to smartphone users, with Fido specifying in the fine print that subscribers must use a device that can receive text messages.
“Our customers crave content that is cutting-edge that they can access when and how they want it,” said Nancy Audette, vice-president of Fido in a statement sent to MobileSyrup.
“By being the first mobile provider in Canada to offer free access to Viceland through its wireless plans, Fido is continuing to connect its customers to one-of-a-kind experiences that they can’t get anywhere else.”
The partnership is a natural fit as both Fido and Viceland are Rogers-owned brands. Rogers itself has yet to announce plans for a similar free promotion, but it may be a natural progression considering the company recently shutdown Shomi, which was often used as a sales incentive for customers.
Though not explicitly linked, this promotion comes directly after an ongoing series of “gifts” Fido is offering to its customers in honour of its 20th birthday. The carrier began with free data and has since launched a cross-Canada road trip with cupcakes and giveaways.