It seems despite predictions Pokémon Go will soon wane in popularity, the augmented reality Pocket Monster catching game is still going strong, at least in regions in which the game has recently launched.
With each new launch market, which most recently includes South America, Asia and Oceania, Pokémon Go experiences a dramatic spike in users. Sensor Tower, an app data collecting firm, says that Pokémon Go has now been installed on over 100 million Android devices, amounting to $200 million in earnings in only its first month on the market.
To put this amount in perspective, Pokémon Go is making Niantic approximately $10 million per day, though it’s believed Nintendo, as well as Google, also receive a portion of the game’s revenue given their stakes in the company. It’s worth noting that this number doesn’t include users who side-loaded the app or iOS App Store download numbers, though Apple has stated that Pokémon Go has been downloaded more than any other iOS app in its first week on the App Store.
It’s also worth keeping in mind that significant markets still remain untapped, including India, Africa, Russia and China. If the game continues growing at this rate, it’s possible that despite controversy surrounding the game’s glitches and the removal of its “Nearby” Pokémon tracing system, Niantic’s title is on pace to earn a billion dollars before the end of the year.
[source]Sensor Tower[/source][via]Slashgear[/via]
