It seems like everybody is getting into the media business these days, with audio or visual entertainment becoming more popular and lucrative every year. In the years since the initial release of the Apple TV, there have been increasingly credible rumours that Apple is working on producing its own television content.
This past week, that news was finally officially confirmed by Apple’s Eddy Cue, who revealed the company is working on a non-scripted series about the development and the app economy, and that rapper/entrepreneur Will.i.am will also be involved. The project is set to be headed by Ben Silverman and Howard T. Owens, who have been involved in the creation of shows like The Biggest Loser, and The Office.
It’s not clear at this time how the show will be distributed, or specifically what Will.i.am’s involvement in the project is. It’s also not known when it will be completed, or whether Apple’s rumoured TV series featuring Dr. Dre is also actually going ahead.
As the Apple TV becomes more of a priority for Apple, it’s a natural fit that the company puts some of its money into producing video content.
Source: The New York Times