Torstar records net loss of $235 million, reveals StarTouch reaches 26,000 tablets daily

Comments

  • deltatux

    Problem also is that their tablet app sucked, the design is too busy, it’s not a simple way to read news. I still prefer links and then a small description underneath, only opening articles if I find them interesting. How the Toronto Star does it for their Star Touch is like a magazine and I think a lot of people are like me, they want to find the things that interest them, not read the entire magazine if we don’t have to.

    • Harold Mitchell

      Or perhaps it’s simply readers are finally fed up with their ongoing bias and one sided reporting of events.

    • Patrick Cuyegkeng

      Isn’t that ALL news on every new site? Bias is a natural part of writing unless you are stating only purely factual information (and even then, you can omit or highlight facts that appeal to the author).

    • Harold Mitchell

      Agree somewhat, but editorial commentary is where the bias should be shown, not on stories purporting to REPORT news.

    • Can’t Fix Stupid

      No, their writing is childish and offensive. Heather Mallick? Anyone that employs her deserves to circle the drain.

    • Harold Mitchell

      AMEN!

    • awhite2600

      Very well said. I tried the Star Touch app when it first launched. I think I deleted the app the next day. I just didn’t like the layout of the news. Too many big pictures and too much browsing around to find the few articles that I wanted to read.

    • Personally, I love the app, as well as the unique interactives The Star has been creating in the app, I just don’t think tablets are the future of news.

  • oborune

    Why cant I get this on my phone? why does it have to be tablet?

    • Mr Dog

      Exactly, why don’t they create a nice app for the phones?

      There app as of now is average.

  • mola2alex

    My app has almost the same numbers lol.

  • Can’t Fix Stupid

    The sooner this “news” organization goes bankrupt the better. Then I don’t have to see the free copies littered everywhere.

    Hinging their future on something that only hits 26,000 tablets daily? Go for it, sounds like a great plan.

  • I installed StarTouch after hearing their ads on Indie88, and discovered that the app is by far the least efficient way of consuming the written content. It forces landscape view, squeezing text into a narrow column, and navigating the interface and articles—and one really has to question why individual articles need navigating!—was completely unintuitive. I don’t want to think about how to interact with an article, I just want to read the damned thing! The New York Times has a great interface that is article-centric and awesome.