IDC says Canadians interested in the connected car, but still in “early days”

Ian Hardy

March 1, 2016 7:52am

The promise of the connected car, which is defined as a vehicle equipped with Internet access, is very much alive. A new report by Gartner states that 250 million vehicles will have some form of wireless network connection by 2020, but the numbers in Canada are vastly different, says IDC Canada.

In its latest report, “The Connected Car: Perspectives from Canadian Consumers,” IDC Canada found that Canadians show interest in the connected car, but most respondents reported not using any kind of connected car entertainment or communication solution, stating “it is early days for these technologies in Canada.”

33 percent of respondents said they were interested in Apple’s CarPlay and Google’s Android Auto infotainment systems, but consumers believe what is currently populated in car makers own systems are “good enough.”

WiFi service in the car is something of interested to Canadians, but there are still questions around its necessity and amount of data usage. The latest car to come equipped with WiFi connectivity in Canada was the Chevy Spark that offered LTE connectivity and support for both Apple CarPlay and Android Auto.

The most used feature of the connected car is, as expected, GPS, maps, and traffic apps, but falling behind and deemed less important was controlling home (lights, temperature and appliances) from the car.

“Connected car communication and entertainment technologies are nascent in Canada,” says Emily Taylor, senior analyst, Consumer and Mobile Research at IDC Canada. “To help increase adoption, affordability, value proposition, and ability to integrate into currently ‘unconnected’ vehicles will be important.”

  • Victor Creed

    At the cost of data in Canada is any wonder we aren’t really all that interested?

  • Acrobat1991

    So with LTE in cars, does this mean they would need their own data plans? And therefore, as stated, I doubt many people are interested in this : paying for the internet at home and on the phones already…why add a third internet plan/payment?
    Actually wouldn’t Android Auto work in a similar way but connecting your car to your phone (and use its services and data plan) instead of having to create another plan specifically for the car

  • Brad Fortin

    I’m still just waiting for cars that support Android Auto and Carplay.

    • Roger

      Some VW and Honda models support Android Auto and Carplay.

    • Brad Fortin

      In Canada? I’ll have to check that out.

  • Rumble and Sway

    I think the idea of a ‘connected car’ is just getting ridiculous. We talk about laws governing distracted driving and yet people seem eager to coalesce around asinine ideas as this making it so the driver is less focused on driving and more on the tech they’re surrounded with.
    Playing back music is one thing but the rest is simply unnecessary and not something I’d be willing to pay more money out when buying a new set of wheels.

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