67 percent of Canadians own a smartphone, says new Pew Research report

Ian Hardy

February 22, 2016 4:29pm

According to the latest stats gathered by Pew Research Center, 67 percent of Canadians own a smartphone.

The survey was conducted during the spring of 2015 and based on finding from 40 countries around the world. The report grouped those 40 countries into three economic categories: “advanced,” “emerging” and “developing.” Canada, fell under the advanced section, as did the United States.

While the percentage is most likely an accurate reading on Canadian smartphone ownership levels, it’s important to note the Pew survey team only spoke to 1,004 Canadians before it published its findings.

In contrast, 72 percent of Americans own a smartphone. In South Korea, the undisputed leader, 88 percent of people own a smartphone. Interestingly, in Japan only 39 percent of people own a smartphone, according to Pew’s research. The country, which has always walked this fascinating liminal line between the past and future, is seeing a resurgence in feature phone popularity.


Returning to Canada, the firm based its finding on three types of smartphones, those being iPhone, Android and BlackBerry.

Last year, the CRTC stated in its Communications Monitoring Report that are 28.8 million wireless subscribers in Canada.

Source Pew
  • MassDeduction

    If it was 67% three quarters ago, it’s probably even higher now. And 1007 people is a good sample size, so long as it was representative of Canada geographically and demographically.

  • HelloCDN

    I can see Japan’s smartphone adoption changing though… For a long time, they had the same ridiculous carrier locking system as here in Canada and only recently the government decided to lift it.

  • MoYeung

    Japan only 39 percent? I seriously doubt that.

    • robinottawa

      Smart phones, though. Not just mobile phones. But I agree, it sounds strange for what is seemingly an advanced country. A clue about something maybe…

    • danbob333

      I think Japan was an early adopter of UMTS and feature phone with video calls. But they were late to real smartphones, partly because of their so advanced feature phones.

  • MoYeung

    Pew survey team only spoke to 1,004 Canadians — all living in Vancouver or Toronto?

    • robinottawa

      Would have been 100%.

    • El Capitan Morgan

      They counted the people in welfare and homeless people.

    • MoYeung

      I do see people use feature phones in Vancouver …

  • h2oflyer

    Why don’t they say they spoke to those off kiddy allowance and with disposable income and their desire to spend it what they think is important. That might explain Japan’s 39%.

  • MoYeung

    China is 58%? China has 1.4 billion people, so how many smartphones in China?

    • Brad Fortin

      Google says 58% of 1.4 billion is 812 million.