UMi Touch aims to be the next Android ‘flagship killer’

Patrick O'Rourke

February 11, 2016 7:10am

It seems that every few months another Android OEM comes along and claims that their smartphone features “flagship killing” technical specifications and a ridiculous low price tag.

UMi, a little known Chinese manufacturer, looks like it wants to take a page from OnePlus with its upcoming UMi Touch Android smartphone. According to Umi, the Umi Touch features high-end specs at a low $99 USD price tag (about $137 CAD) for the first 1000 customers. The cost of the phone then goes up to $170 USD (approximately $236 CAD) on February 18th.

The phone will reportedly launch with Android 6.0 Marshmallow, a rarity among low cost smartphones, a 5.5-inch 1080p display, 4000mAh battery, 13 megapixel Sony-supplied image sensor, 3GB of RAM, and a MediaTek CPU.

The UMi Touch is expected to begin shipping on March 20th. Very little is known right now about UMi and the UMi Touch apart from the information featured in this story, so it’s likely best to err on the side of caution with this upcoming device.

Related reading: OnePlus 2 review

  • antonio

    Sounds promising but we have to take it slowly, would love to be one of the 1st 1000.

  • Shoe Lettuce

    Where have you been getting your sources? The website doesn’t load and there’s none of this information on Google. The picture itself looks like the face of a One Plus 2 photoshopped onto the body of an iPod touch.

    • Rolo Tomasi

      I actually own an Umi Iron and it is indeed a real smartphone. Octacore, 3 gigs ram, 5.5″ with a 13mp rear camera and an 8mp front camera that can do retinal identification,16 gigs of storage plus an expansion slot and it cost me about $200cad before the dollar tanked.

    • GQDRU

      Does your Umi Iron get LTE in Canada? If so, are you on Telus, Bell or Rogers?

    • Rolo Tomasi

      I get 4G on Rogers in Canada

    • heynow00

      The best buy flyer that came out today has nexus 5x through Virgin at 99 on on a gold plan

  • dbinott

    what’s the storage specs?

    • Algo


    • dbinott

      Anything less then 32gb is lame

    • Algo

      Then pay up.. you won’t find 32G for less then 400$. Unless your looking for a refurbished iphone 5

  • JTon

    Guys, sell your old android smartphones while they’re still worth anything. This year is definitely the year of true commoditization of android hardware.

  • Patrick Rochon

    LTE but no 3G for Canada… I’ll pass…

  • JD

    Mediatek? Flagships safe

  • Tomy006

    Compare to the UMI touch, Oukitel K6000 Pro with 6000mAh battery, 3GB RAM, 32GB ROM and IP64 waterproof is only usd149.99, at gearbest. What do you think?