February 1, 2016 2:30pm
Google is planning to have more say in the hardware design of its Nexus lineup, according to a report from The Information.
Google currently utilizes manufacturing partners such as HTC, Samsung, Motorola, LG and Huawei to produce its devices, but CEO Sundar Pichai has reportedly stated that the intention is to ‘vertically integrate’ Nexus smartphones and tablets in a similar fashion to Apple’s relationship with Foxconn and the production of the iPhone and iPad.
If this shift is true, future entries in the Nexus lineup might only carry Google branding and will feature proprietary hardware. This could strengthen Android’s position in the race for OS market share, as well as attract new, high-end smartphone users. Google has already started the process of integrating hardware and software with the recent release of the Chromebook Pixel and Pixel C tablet.
Related reading: Nexus 5X Review