Bell increases cost of Mobile TV add-on to $8 per month

Ian Hardy

January 18, 2016 8:58am

Mobile TV has been on Bell’s agenda for a few years now. What started off slowly, mainly due to device limitations, has grown into a serious play for the company. And while the company has historically been shy about sharing usage numbers, a year ago it went on the record that there were over 1,230,000 Mobile TV subscribers — though it’s unclear how many of them paid every month.

Last week, with the increase of its monthly rate plans, Bell has raised the rate of its Mobile TV service to customers who bring their own device (BYOD). The cost jumps from $5 to $8 per month with 5 hours of monthly viewing, though there is still a two-month trial to test the add-on prior to being charged. According to an internal document obtained by MobileSyrup, Bell’s price increase is justified by “enhancements to mobile TV content.” Bell includes five hours of monthly Mobile TV content to those who sign a two-year contract.

mobiletv

In a statement to MobileSyrup, Bell said, “We adjust pricing from time to time to reflect investment in new networks and services, as well as increasing costs. Keep in mind that while Bell invests more in networks and new product development than any Canadian carrier, our pricing remains competitive.”

Bell Mobile TV is available on Android, iOS and BlackBerry 10 and has over 45 live and on-demand TV channels, including BNN, CTV, NBA TV, Treehouse, and YTV.

Bell also recently increased the monthly price for CraveTV, its streaming content offering, from $4 to $6 for television subscribers. It also recently launched CraveTV to all Canadians for a monthly price of $7.99.

Source Bell
  • Techguru86

    Mobile TV number has more than likely declined dramatically since they had to stop letting customers stream and not use there data plans

  • Mike

    Bell seems to be a trendsetter when it comes to raising prices. Congrats on being the absolute worst, Bell! 😉

    • CheeseAvatar

      They take quite a lot of pride in that thank you

    • El Capitan Morgan

      Best in raising prices and worst customer service! I am sure they pride themselves as the number 1 in both categories.

  • TechGuru

    Who cares about watching TV on your phone. Things are bad enough with people glued to the devices Facebooking it to death or WhatsApping themselves silly. The idea that you need to carry the *diot box around with you now is patently absurd. Bell can shove this straight up their backsides.

    • mola2alex

      You don’t watch any video on your phone? I respect the fact you don’t need it but many people do use video and TV services.

  • Brad Fortin

    “our pricing remains competitive” … when our hand is forced by regional competition, not when colluding with Telus and Rogers.

  • HelloCDN

    With all the cord cutting tendencies, does anybody still need MobileTV ??

    • MassDeduction

      Unless they’ve switched to wireless or satellite home internet, they’re not cord-cutters. In most cases they’re using the same cord as before to get their home internet to get their TV shows. 😛

      Now, MobileTV is true cord cutting.

  • cartfan88

    As I said on the other thread…even if you like Shomi or Crave better, it’s worth going with Netflix to keep as much revenue out of Bell and Rogers hands as possible.

    Without competition outside of those 2 this junk would be $20/mth.

  • abc123

    “..Bell invests more in networks and new product development than any Canadian carrier, our pricing remains competitive.”

    OMG Bell. F*ck you!

    That’s about as polite as I can put it.