Mobile TV has been on Bell’s agenda for a few years now. What started off slowly, mainly due to device limitations, has grown into a serious play for the company. And while the company has historically been shy about sharing usage numbers, a year ago it went on the record that there were over 1,230,000 Mobile TV subscribers — though it’s unclear how many of them paid every month.
Last week, with the increase of its monthly rate plans, Bell has raised the rate of its Mobile TV service to customers who bring their own device (BYOD). The cost jumps from $5 to $8 per month with 5 hours of monthly viewing, though there is still a two-month trial to test the add-on prior to being charged. According to an internal document obtained by MobileSyrup, Bell’s price increase is justified by “enhancements to mobile TV content.” Bell includes five hours of monthly Mobile TV content to those who sign a two-year contract.
In a statement to MobileSyrup, Bell said, “We adjust pricing from time to time to reflect investment in new networks and services, as well as increasing costs. Keep in mind that while Bell invests more in networks and new product development than any Canadian carrier, our pricing remains competitive.”
Bell Mobile TV is available on Android, iOS and BlackBerry 10 and has over 45 live and on-demand TV channels, including BNN, CTV, NBA TV, Treehouse, and YTV.
Bell also recently increased the monthly price for CraveTV, its streaming content offering, from $4 to $6 for television subscribers. It also recently launched CraveTV to all Canadians for a monthly price of $7.99.