Every Oculus Rift will be bundled with a free copy of Lucky’s Tale

Patrick O'Rourke

December 30, 2015 2:56pm

It looks like Oculus plans to take a page out of Nintendo’s playbook with the impending launch of the Oculus Rift.

When Nintendo releases a new console, the Japanese gaming giant frequently includes a unique, exclusive title designed specifically to show off the capabilities of its new system. With the Super Nintendo this game was Super Mario World, with the Wii, this game was Wii Sports and with the Wii U, Nintendoland filled the role.

Oculus revealed today it plans to include a copy of Lucky’s Tale, a platformer the company describes as “made-for-VR,” with every Oculus Rift headset. Lucky’s Tale was internally developed at Oculus Studios by Playful, and has players taking on the role of a cartoon fox named Lucky.

Despite its cutesy mascot aesthetic, a gaming industry strategy that died out in the late 90s, early impressions of the Lucky’s Tale often cite its use of VR as impressive. In contrast to Oculus’ more realistic offerings like Eve: Valkyrie, a game the company says will be included for free with every Oculus Rift pre-order, Lucky’s Tale seems to be a throwback to classic 3D platformers like Banjo Kazooie, Super Mario 64 and Crash Bandicoot.

While quotes like this are to be expected, Oculus’ flip-flop wearing founder Palmer Luckey cites the game as one of virtual reality’s defining experiences.

“We always believed there was an opportunity for platformers in VR, but it wasn’t until playing Lucky’s Tale and working with the Playful team that we truly realized its potential to change how people view this genre of gaming forever. Lucky’s Tale delivers on everything you want in a next-generation VR game – it’s thrilling, full of adventure, and incredibly fun to play,” said Luckey in a recent statement posted to Oculus’ official blog.

Including a great game with a new system or accessory is often a solid strategy for spurring consumer interest in purchasing a device, especially those undecided about buying a console.