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BlackBerry CEO fires back at T-Mobile’s ‘inappropriate and ill-conceived marketing promotion’

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This is not the same BlackBerry we are used to. John Chen, the company’s new CEO, is a fierce competitor and means business. He’s on a mission to bring the company back to prominence and is building up his management team to focus on the enterprise.

Sure, the Waterloo-based company has been through the ringer over the past couple of years, but this new BlackBerry has a backbone and firing back and anyone and anything that may potentially get in the way of their new direction.

The latest rant is targeted towards T-Mobile and its latest promotion for its BlackBerry customers to switch to an iPhone. The ad that T-Mobile created stated they had a “Great Offer for BlackBerry customers” that offered up the iPhone 5s for no money down when they switch — which is a pretty compelling offer. T-Mobile currently has the BlackBerry Q10 (Refurbished) and the Blackberry Curve 9315 (New and Refurbished) for sale so its commitment to the brand is not tight. The wording on the ad went against what BlackBerry is declaring to its customers — that BlackBerry 10 is a tool that will help you advance, not a toy, and said “Get the tools to do more.”

Chen took to the company blog to say that BlackBerry customers are loyal and expressed “outrage” when the promotion was launched, stating that this was “clearly inappropriate and ill-conceived marketing promotion.” Finally, nailing the message home, Chen noted, “I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile. I hope we can find a way forward that allows us to serve our shared customers once again. ”

Different BlackBerry. Full message below.

Update: According to Reuters, T-Mobile has heard the calls and will once again work with BlackBerry. The report noted that “T-Mobile US later said it is happy to work with BlackBerry and will by Friday offer speedy and free shipping of BlackBerry devices to T-Mobile customers who order them.”


Late last week, T-Mobile emailed an offer targeting BlackBerry users on its network asking them to switch their BlackBerry devices to a competitor’s smartphone. As we were never told of their plans in advance, I can only guess that T-Mobile thought its “great offer for BlackBerry customers” would be well received. T-Mobile could not have been more wrong.

I want to thank our loyal customers for your commitment to BlackBerry. By expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore. Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner.

I can assure you that we are outraged too. What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion.

To the BlackBerry user community, I want to extend our deepest gratitude. Y‎our passion motivates us every day as we navigate our turnaround. And for our loyal customers on the T-Mobile network, know that we have an offer in the works designed especially for you. Watch this space for an update very soon.

Finally, to T-Mobile, I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile. I hope we can find a way forward that allows us to serve our shared customers once again. Notwithstanding the current challenge, we remain very excited about BlackBerry’s future.


T-Mobile’s CEO, John Legere, responded by saying he reads BlackBerry lovers loud and clear. More to come soon, I’m sure.

Source: BlackBerry

  • JB

    Excellently reported Ian. The Verge could learn a lot from you guys. Mobilesyrup much better site.

    • greg d

      The Verge is pretty terrible pop-news.

    • JB

      They’re sadly completely bias to american based companies. They literally have no idea what objectivity is. They’re imo the worst kind of tech website. The Verge is essentially a more stylish hipster BGR. Its a shame too, because they could be so much better. Sad.

    • Hayden Lueck

      ???

      The Verge article says pretty much exactly the same, except it also points out that Blackberry doesn’t have any devices on T-Mobile, so by T-Mobile advertising “switch from Blackberry and get an iPhone with us” it’s not anti-Blackberry; it’s anti-other carriers.

      Nothing against Mobile Syrup, but whining about The Verge is not only stupid in the first place, but it’s especially irrelevant in this case.

    • M-Len

      Ive read that article. 1)first off it was changed do to outrage. 2) I find that site picks and chooses what it reports 3) they tend to report topics and force their own opinion in said article to their own readers. Its not very objective reporting on their part.

    • barrist

      You mean like every other website in the entire world? Let’s just admit you only find something “objective reporting” when it’s something you personally agree with.

  • Collin dubya

    Whats good for the consumer is bad for blackberry.. Guess people chose “Toys” over “Tools” you arrogant chumps.

  • REIRA

    In Chen we trust.

  • aamd11

    “Once productive and profitable for both Blackberry and T Mobile” that sentence pretty much says it all. I would be willing to bet anything the iPhone makes tmo far more money than any bb does

    • Sweet

      Carriers selling iPhones also have (or used to have) iPhone sales quotas that they have to meet or they pay steep penalties. IIRC, Sprint’s quota was 30million iPhones in 4 years.

      A couple of years ago (2011 or 2012) Sprint was behind in their iPhone sales and one analyst said that the penalties that Sprint would have to pay for not meeting their quota were so steep that Sprint may go bankrupt if they had to pay them. I never double-checked the analyst’s claim, so I can’t say for sure if he was right or was exaggerating, as so many analysts do.

  • Lamar

    Well.. I wouldn’t say that, that is how Tmbobile responded. That is how they responded BEFORE John Chen took to the blog.

  • Matt

    What exactly can you do with a Blackberry anyway. Not much available apps. Not much available real good games. No good web browser apps like Chrome or Opera mini. A good smartphone needs tons of good apps and games to enjoy the smartphones full use.
    I for one will always stay with an android device. I love my apps and games. Blackberry devices can not do what I need out of a device. And if I have a Blackberry I would not be able to continue as a business owner as I need my apps to function properly.. Blackberrys aren’t smartphones in my view. But just basically a basic call. Text and email device. Which won’t work for me

    • Rory

      You clearly know nothing about the latest BlackBerry OS and its Android Runtime

    • Matt

      I know lots of Blackberry OS. Im a mobile phone expert. And Blackberrys don’t work for my needs as a business owner

    • jellmoo

      “Im a mobile phone expert.”

      No. No you are not.

    • Ancasterite

      You’re nowhere near an expert if you think that. Best mobile browser in the market. Most Android apps running on the latest OS.

    • Dave Grant

      Not those requiring Google Services (i.e the best ones)

    • J-Ro

      Like what?

    • MXH070

      Mobile phone expert that has no clue about mobile Web browsers. BB10 ranked 1st and a long distance 2nd was chrome.

    • Mindmeld

      Maybe he’s referring to the old BBOS. Got to admit, the browser in the non-BB10 phones was s..l..o..w. BB10 browser, on the other hand, leaves a burnt tire track mark on my palm!

    • MXH070

      Agreed it was painfully slow back then… it’s obvious these clueless clowns toss up comments about BB10 based on BBOS 5/6/7 from the past..

    • Iam

      Sorry..
      That benchmark that everyone loves to qoute was actually a Javascript only benchmark done with a pre-release Z10 that they did well in. Everyone took that as an overall speed benchmark of some sort.
      Once the phone was released and tests were done by just about everyone else it was lagging way behind.
      Look it up.

    • MXH070

      Ummmm you are behind on old info as New Relic have released new bench marks test,February 5/2014. The study shows the BlackBerry browser loading pages in 1.55 seconds while the closest competitors browser, Mobile Opera Mini 4.2, clocks in at 4.78 seconds.

    • wahwah

      ^^clueless. Sorry, you walk right into that.

    • PT

      Grown up kid!

    • realitycheck

      whos down voting?? speak up

    • Canadianman23

      I am curious to see what you think about an OS thats best feature is that it can “Access Android apps” Not mean to be flame bait just a general curiosity.

    • realitycheck

      ignorant statement is ignorant.

    • stephane

      Sorry but that’s what every BB “fan” is boasting about in the comment section clearly.

    • Ry29

      The boasting is in direct response to the number 1 false criticism: ‘there is no apps’. Simply not true.

    • stephane

      Yep there is no app’s like example no Temple run,Netflix,Spotify
      and that’s just the beginning of the very LONG list of apps i cant access on my Z10. Then the piss poor and I mean PISS POOR app’s like Rdio just look at how bad looking and poorly optimized the app is on a high end device. I am sorry but BB10 still has a huge app problem.

    • MXH070

      Man you are just trolling hard with all the B S. Every app you listed works perfectly on my Z30.

    • hoo dat

      Incorrect, you can access all those apps if you choose to, no more side-loading with the new Android run-time. The process is easy that even a noob like me can do it. Apps are no longer the issue and have never been an issue for people like me. I have over 50 apps on my Z10 and have never felt the need to side-load or direct-load any Android apps to date, everything I want and/or need I have. If you want to use apps as an excuse as to why you’re not getting more out of your phone then go right ahead, but it’s a poor, lazy excuse these days.

    • Canadianman23

      Again my question was not in the realm of ignorance. Its is out of simple curiosity. I am not a blackberry fan, that I will not hide. But I am not here to trash blackberry, I am just curious why everytime I ask a blackberry fan why they like their device its always “we can run android apps now” Seems to me there would be better served just buying an android device since they can now download bbm.

    • hoo dat

      I did actually respond to you but my comment seems to have been deleted for some reason. Perhaps it was due to it being similar to a comment I made further down the page, but it’s more than likely because I used the word j**k, as in “knee-j**k reaction”.
      I have no issue with apps as they stand on BB10, I have all that I need and more, but if needed BB10 users could sideload Android apps, opening up more apps with a wider selection. The new Android runtime has negated the need to sideload, if I choose I can now directly download Android apps but there really isn’t a need for me to do so.
      After over a year of being trolled over the apps “issue” it’s only natural that BB10 users refer to the Android runtime as a defence, most Android users seemed to take great joy in running down BB and its users over the app “issue” amongst other faux or exaggerated problems. I personally don’t think the new runtime is that much of a benefit as there’s nothing more that I need or want that’s not in BlackBerry World already, but I’ve been known to use sideloading or the new runtime as a defence as it seems to be the only thing that certain Android users seem to accept, it gives them some sort of sense of superiority over BB users perhaps, I don’t know. Tell someone that you have over 50 apps from BB World and they scoff and point out a whole bunch of apps they think I can’t get, or even want for that matter, the one-upmanship never seems to stop.

    • Canadianman23

      People love their devices and feel the need to defend them, I get that. But I just do not see that one outstanding app that is Blackberry only that would draw people in. It seems like BB has been playing catch up. I was a teenager when BB really started to focus on trying to get consumers after having seen apples success and remember having the original bold was something to aspire too. BBM, data compression, easy email, hardware keyboard, nice camera with a flash DAMN. Now though no BB device just jumps out as a must have device. I have helped many companies transition off Blackberry and onto Android devices. Its almost as if people are embarrassed to be seen with one, even though there is no reason to be embarrassed, but lots of reasons companies left was the employees did not want to get caught dead with a bb.

    • hoo dat

      Quite frankly I don’t give a toss whether my employees “like” the devices they’re issued or not, for me it’s all about productivity and security. We went from full BYOD to running our entire fleet on BB10/BES10 and haven’t looked back, best IT decision we’ve made.

    • Canadianman23

      Yet I help businesses do the exact opposite. They want nothing to do with Blackberry, and neither do their employees. There is no way anyone can say with a straight face that a blackberry is more productive then any other device on the market. Some companies do care about their employee decisions. It all comes down to what each business wants, for you its Blackberry, for most others its Android and to a lesser extent iPhone, never any windows devices. A lot of businesses also love the fact that they can get Android or iOS on both phones and tablets, keeping things simple when using both devices and sharing a commonality.

    • hoo dat

      Obviously we’re never going to agree, I’m seeing a completely different scenario than you, from where I sit there is definitely an increased confidence in BlackBerry within Enterprise. I deal with a ton of different companies on my travels and within my industry (somewhat tech driven) and it’s by far more usual to see someone with a BlackBerry device that without, no-one I know is talking down BlackBerry and especially BES10.1. So, let’s agree to disagree and move on. Nothing’s going to be solved by hashing it out in a forum, at the end of the day it’s the results that matter, and frankly, I’m liking what I see. You don’t obviously. I’m off to the pub.

    • Canadianman23

      I agree with you 100%. Every company has different needs, and I am glad to see Blackberry refocusing on where they belong, in the enterprise market. I love that they are a Canadian company and do not want to see them fail, but I think we can both agree that Blackberry does not get the consumer market, which is fine. They only need enterprise customers to succeed and thrive. This message was sent form the pub lol

    • hoo dat

      It’s your round by the way ;)

    • Canadianman23

      I buy a round anytime Team Canada scores

    • hoo dat

      They better score more tomorrow, I was getting parched there for a while!

    • Stephen_81

      To Answer your question about the OS who’s best feature is the ability to sideload Android apps my retort is that feature is not the best feature of the OS, but the most used defense against the “BlackBerry has no apps” argument posed by those who don’t wish to learn how to use a device and believe that apps are the only thing that make a mobile device useful.

      BlackBerry 10 has far more to offer than just the ability to load Android apps and not be included in Googles tracking practices.
      If you’d really like to know what BlackBerry 10 has to offer many people will gladly share those details. Hoo dat I also expressed similar sentiment.

    • Canadianman23

      I have used a Z30, a friend of mine got one for work. Its not that I am unimpressed, I am just not wowed by anything about the phone. Like apple it benefits from being a combo of hardware and OS designed by the same company, but nothing stands out as a must have reason for owning one. BBM was it, but now its available on everything. I am curious your thoughts on what you consider to be the stand out apps that make it a better device than others out there. Thank you in advance for taking the time.

    • Stephen_81

      It is hard for me to stay what “standout apps” are for BlackBerry 10, my usage is predominately communications based. Phone calls, emails, BBM, SMS. What I would say the standout feature for BlackBerry 10 is the level of integration,

      Simple things like the BlackBerry 10 file manager integrating with Box.com and Dropbox so that you don’t open the app, you go to your file manager and your cloud as local files are all in one easy accessible place. the FileManager is BlackBerryHUB for files. And that Brings me to BlackBerry hub, the unified mailbox has always been something I’ve appreciated about BlackBerry, bringing my calendar into the Hub was brilliant. A single stream that can be separated out by contact or by method simply making handing communications much easier than any other OS.

      I would lean to The Browser as a Standout app, I feel BlackBerry is undervaluing the technology in the browser in other areas of the device. BlackBerry Browser has READER mode which intelligently grabs the text from a website and strips away filters and formatting and makes is easy to read large form like wap sites of old. ( I truly wish I had this in the email reader) , They also give me desktop mode which is what I usually run in so I avoid the mobile sites and view pages as if on the desktop since some business sites have absolutely terrible mobile sites.

      I also have come to enjoy Reminder, Reminder is the on device note taking app it can be linked to evernote for syncing without ever needing to load evernote. Reminder allows me to attach pictures, voice notes and text to a single blurb which has been great when Christmas shopping as well as work related items.

      On the Z30 specifically for the “wow factor” have a speakerphone conversation with someone and see if they can tell when you are on speakerphone vs when you are talking into the phone the Z30 is the best in the industry for this especially if you are doing a BBM Videochat over high quality wifi the depth of sound is fantastic ( have a Z30 but it isn’t my daily driver it is in a drawer or bag someplace)

      I like the BlackBerry touchscreen keyboard more than the Native Android keyboard, Swype, and Swiftkey, though the Minuum Keyboard on Android does interest me a lot and I wish I could play with it on BB10.

      Oh! whilst typing this I did think of one standout app. @blaq which is a BlackBerry 10 twitter app is by far the best twitter app I’ve used on any Platform (I haven’t used Windows 8 Phone twitter apps). Even a few friends who have taken a loander BlackBerry Z10 from me while getting iPhones/Androids repaired commented on how much they like @blaq and wish it was cross platform so I guess BlackBerry has that going for them..

      So keeping political/ideological debates out of this those are reasons I think BlackBerry is fantastic

    • stephane

      Yep the Android Runtime that is terribly buggy that also doesn’t work with games and some basic apps sometimes.

    • MXH070

      Outstanding attempt at Trolling…

    • stephane

      Yep trolling when I try to install Temple Run and run it the APP crashes. Anything that goes against what you think is trolling right. I can not wait for my Contract to end with this Z10.

    • MXH070

      Well just downloaded temple run from amazon and it works perfectly fine on my Z30 also flappy bird as well since downloading it. What OS version are you running? Do you really have a Z10? I’m guessing you are just a angry Troll..

    • stephane

      I downloaded Attempted to side load most of the app’s From Aptoide (Because all the apps are free) and still running the leaked 10.2.1.1055 and while i don’t use a “official” app store such as amazon for apps (which should not be the problem). What happens to me is that when I try to open Temple Run which I installed the app Crashes immediately. While I am still unsure if there is a newer OS version out yet since i have been using my older ONE X with CM 10.1 instead of my Z10 for since like the beginning of December.

    • MXH070

      You are bashing BlackBerry because you are running a non official leaked patch worked OS… You need to download 10.2.1.1925 the official released OS as I haven’t had a single issues with android apps from amazon or Google play app markets..

    • Ry29

      I’d factory wipe that Z10 and install the latest 10.2.1 fresh. I’m sure you will find a more positive experience.

    • Rory

      All of my android apps work flawlessly. That being said, it’s A) newly implemented and B) technically for developers and isn’t advertised by BlackBerry as part of 10.2.1

    • Philosoraptor

      Funny you should say that. Simpsons: Tapped Out has yet to crash on my Z10, whereas it crashes daily on my Nexus 5.

    • Syaz

      Have you done the update? Simple question.

    • Acer12345

      /s ?

    • jellmoo

      Not much available apps: What about the million or so apps in the Play Store?

      No good web browser: You mean the browser that has won the title of fastest mobile browser?

      Games: Oddly enough, some people aren’t looking for toys.

      Please do a little research into what BB10 devices offer before you spout off your opinion.

    • aamd11

      People will be sure to say you can sideload android apps (most of them at least) but really how many average users would want to go through the trouble and confusion of doing that? Honest windows phone is a stronger OS/ecosystem than blackberry 10

    • Rory

      Confusion? The only part that takes a small amount of extra effort is if you want access to Google Play via Snap. Even then, there is a Chrome extension that lets you drag and drop .bar files for easy installation. From there, it’s the same as downloading any other app from an app store.

    • aamd11

      Haha! So why not just use and android phone and be able to access apps instantly?

    • jellmoo

      So you can have best in class security, messaging and reliability?

    • Rory

      Because people prefer BB10 OS to Android OS? It’s a runtime that gives access to a wider range of apps, not the implementation of an entire OS.

    • aamd11

      Hmm yeah the sales figures really support that argument

    • jellmoo

      I say this as somebody that also has a Moto X and likes it very much: Moto X sales figures were pretty darn poor too.

    • aamd11

      Hey! Always nice to see a fellow Motorola user, as you’re right they’re few and far between. Obviously I’ve gotten super off track here, but basically this all revolves around blackberry vs iPhone and there’s no denying tmo sells more iPhones/makes more money off em than they do blackberry’s, REGARDLESS of all of our personal preferences

    • jellmoo

      From a business standpoint, absolutely. T-Mo makes more money off of iPhones for sure, and I fully expect them to try and attract customers that way.

      That being said, it doesn’t do us consumers any favours to “badmouth” a brand. Be critical, absolutely. But when people are either ignorant or blatantly lying (not referring to you in this) about shortcomings of a platform, it does us all a disservice.

    • Rory

      I was mostly referring to those currently using BB10, as I took your “why not just use an Android phone” as “Why don’t BB10 users just get Android phones”.

    • realitycheck

      aside from samsung, other android manufacturers have declining sales figures… what argument does that support?

    • Mindmeld

      It’s a snap (sorry). I just installed the Amazon App Store apk and now I have direct access to hundreds of thousands of apps.

    • Acer12345

      Question: have you ever tried BB10 for longer than 10min?

    • aamd11

      Owned a Z10 for 6 months, actually. I love how “using android apps” is a major feature to the bb fanboys. If I wanted to use android apps, I’d buy an android phone, which is why I’m typing this on my Moto X right now

    • Mindmeld

      Well, if you want Android apps and nothing more, you buy an Android phone. BTW, I rock a Moto G and I’m pretty happy but I always have a BB10 phone with me just in case I get the crazy urge to be productive.

    • hoo dat

      Actually, Android apps aren’t really of much interest to me, but pretty much everyone who has a beef about BlackBerry seems to constantly bring up the subject, people just respond in kind.

    • Stephen_81

      As a BlackBerry 10 owner, as well as multiple other devices, the Android RunTime really is meaningless to me, the Only Android Apps I have installed are proof of concept installs for people asking if they can get X on their BlackBerry before all of the various Android Apps became available BlackBerry 10 was very much still my device OS of choice. Windows8 and Android battle it out for second based on my mood iOS comes a distant 4th.

      BlackBerry 10.0 which was the launch OS and probably the OS you had on your Z10 was a terrible OS, 10.1 was leaps and bounds better, and 10.2 brought back features BlackBerry7 users missed as well as better boot times faster syncing and 10.2.1 brought a few simple things like having a flashlight in the drop down menu from the main screen and priority hub pinch to select.
      If Voice is important to you BlackBerry wins against everyone except HTC which gives BlackBerry a run for their money on everything except the Z30 which rains supreme

    • Philosoraptor

      I’m a fan of BB, but in my experience Nokia has always had an edge in call quality.

    • Syaz

      I agree… or at least I did until I got a Z30. I had a 900 for a while and the calls were incredible. Then I got the Z10, and quality definitely took a bit of a dive. However, the Z30 has had the best audio quality of any device I’ve ever used.

    • Stephen_81

      You have not used the Lumia line then. A former employer of mine just made the move to Lumias from old BlackBerry 9900′s because the US team moved to a unified Windows solution and the chief complaint is sound quality and volume. Pre Windows I’d have put Nokia devices at the top as well they always had great sound quality but that just isn’t the case with their Windows 8 devices

    • Philosoraptor

      I’ve used (and owned) the following Lumias: 710, 800, 900, 520, 620, 810, 920, and 1020. I’ve had some minor volume issues (exclusively when talking to call centres), but never a quality issue.

    • Stephen_81

      This has not been the experience I’m hearing from 520, 920 and 1020 owners, Multiple users all 2000 minute/mo users only consistent complaint beyond silly things like losing emails and such is terrible call quality and terrible volume. You’re almost required to get a BluTooth headset if you plan to be using the phone in congested areas like tradeshows and airports.

    • Philosoraptor

      I’m a heavy voice user as well and haven’t experienced those. Neither have any of my friends and associates with Lumias. This leads me to believe that it’s not an issue with all Lumias but perhaps select batches. The 920 in particular could’ve benefitted from additional quality control.

    • Matt

      Yep. But the apps I need don’t work properly after sideloading. Force closes and apps clearly don’t work. Trust me. I’ve tried Blackberry z10 a few times. And don’t work for my needs

    • realitycheck

      you should see all the force closing on the android counter parts as well……

    • Matt

      And theres no point to sideload android apps to a Blackberry. Rather just use a high end Android Device and have reliable apps that work properly.

    • Mindmeld

      What’s sideloading? I just downloaded bunch of Android apps from Amazon app store. Isn’t that what Android owners do?

    • charlie2010

      re: People will be sure to say you can sideload android apps

      You are behind the times, as of last month side loading is not necessary anymore with the bb10 update. Just click and install, even an iPhone user can handle that.

    • MXH070

      You are running on old information no side loading needed just install the amazon app store app or Snap if you want access to the play store. Then download your apps from the market of your choice.

    • Chris Lau

      I wrote about this on a prominent Canadian IT magazine. You need to enable development mode temporarily to install snap. After that you are laughing…with android app support.

    • Sweet

      That’s a remarkably ignorant comment. You obviously know nothing about BB10 and have never even tried one. Try using a Z30 before making comments about BB10.

    • Syaz

      Bingo Bango.

    • one5

      What are you, two years old?

  • Matt

    Blackberry devices don’t make any profit for the carriers. As Blackberry devices don’t sell. Hence why Blackberry has over a billion dollars of unsold Z10 devices

    • Syaz

      Not over, but approximately… But profit was still made by carriers. You’d be a fool to think otherwise. Carriers always come out profitable. Unless you’re Mobilicity.

    • hoo dat

      The profit made by carriers on devices is marginal compared to the sort of profit they make on plans, etc. Devices are basically tools for them to sell plans, nothing more. Many 3rd party retailers often sell much cheaper than the carriers do, sometimes losing money on devices because they more than make up any shortfall on the plans. One of the reasons it can be so expensive to buy a phone outright is because the carriers want you locked into a plan and raise the prices accordingly. Often the outright price bares no resemblance to the contract price. Over all the profit or loss made on Apple or Samsung phones is bound to be larger due to volume, but the actual profit/loss on a per unit basis is pretty similar as it is with all premium smartphones.
      BlackBerry having unsold stock has nothing to do with your argument whatsoever, just an attempt to obfuscate and bolster a lax argument.

  • Sweet

    IMO, the worse part of the T-Mobile e-mail was the statement ”Switch to the iPhone 5s and get powerful communications and productivity apps…”

    I’ve owned an iOS device since 2009 and last year I switched to BB10. So I can tell you from personal experience that the iPhone is nowhere near as productive nor as good at comms as BB10.

    As for T-Mobile wanting to move customers from BB to the iPhone and presumably dropping all support for BB, I have no problems with that, since it’s their (T-Mobile’s) choice. Given that BB sells their phones directly to consumers in the US, it’s not as big of a deal if a US carrier decides not to sell BB devices as it would be if a Canadian carrier decided not to. That’s the way I see it.

  • alamarco

    I’m really glad to see Chen fighting and standing up for Blackberry.

    Competition is a good thing and a strong Blackberry presences means better iPhone and Android smartphones. I’ve never used a Blackberry and probably never will, but I hope they can revive and keep the market strong.

  • David Foggia

    Yeah I have to agree. These guys don’t write pointless articles about constant “rumours” and crap. They write about important stuff and Ian and his crew write it well.

    Now on Blackberry, my answer is…… I has no ideaz

  • Iam

    It pains me to have to see all the crazies getting their banners out again now that Chen is the new CEO.
    Senseless…

    • Dave Grant

      Hehe, I know. It’s almost as if you could make Rob Ford CEO and he would still get Blackberry fan-boy praise.

      /troll

  • Columbo

    Wow, nothing on this site is more polarizing than a BlackBerry article!

    • MXH070

      Always the most popular even though no one uses or likes BlackBerry. Go figure..

  • Dave Grant

    I’m more interested in what T-mobile’s reply DIDN’T say.

    Did anyone else notice that T-mobile’s response says nothing about retracting the blackberry for iphone exchange offer? The free shipping concession is almost like a coin dropped in a beggar’s cup. Actually it may be even less than that – I wonder what the deal cost Blackberry (highly doubt T-mobile would eat the shipping cost as an ‘apology’ and demand nothing in return – business just doesn’t work that way).

    Slick PR move, but reading between the lines it’s bad news for Blackberry.

  • Guest

    Except for those requiring Google Services, i.e all the best ones.

  • J-Ro

    I think that Blackberry is doing a good job of staying relevant in the news. That is very important. Good or bad news can be used as free advertising if used effectively. That is why Apple and Samsung are number 1. They are in at least 5 (low balling it) news feeds daily.

  • Stephen B Morris

    I totally side with T-Mobile with this one. If I can get a subscriber from the competition who is unhappy with their device and sway their decision by changing their phone for free, then that’s what I’m going to do. This isn’t a personal attack on Blackberry, its targeting T-Mo’s competitors. Truth is sometimes people pick the wrong phone for their needs and feels stuck with their choice. Now if those same people are now in the market for a new carrier, this may seal the deal. Yes Blackberry needed to say something but I would not have gone as far as declaring it inappropriate and imply that T-Mobile needs to clear their marketing decisions with them first. Egos get bruised way too easily. Some people just need to relax and have a Snickers. Unless you are allergic to peanuts, then have a Mars bar.

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