The newly-announced Galaxy J is a metal smartphone from Samsung. A metal smartphone. From Samsung.
The company has been long-rumoured to ditch its Hyperglaze plastic legacy in favour of a more streamlined (read: higher-quality) metal construction for its next-generation flagship, and the Galaxy J, announced for Japan and Taiwan, is a good indicator of that move.
With a 5-inch 1080p display, a 2.3Ghz Snapdragon 800 SoC, 3GB RAM, 32GB internal storage, a 13MP camera, and a design that looks remarkably like a mashup between the Galaxy S4 and the Note 3. The latter device already eschewed the glossy plastic backing of its predecessors for a faux leather look, but the Galaxy J goes one step further. In moving to a metal frame, Samsung arrests one of the major concerns against its dominance in the smartphone space: that its high-margin devices don’t match the exterior quality of an Apple, HTC or Sony product.
Samsung’s Galaxy S5 is rumoured to be announced early next year, likely sometime in March or April, and will likely push the specs envelope once again. But the company needs to look deeper at its strategy and figure how to differentiate itself in terms of software, too.