September 6, 2013 7:16pm
Rogers has completed all three steps in its quest to start offering customers a credit card.
In a press release today, Rogers noted that the Office of the Superintendent of Financial Institutions has given them the official go-ahead to form separate business, possibly Rogers Bank, to begin offering credit card services.
Rogers is planning to have their credit card in market sometime in 2014, but initially they’ll roll out a pilot program to a select group of customers. The “Rogers First Rewards” loyalty program launched back in July and offers existing customers the ability to earn loyalty points and redeemed them for various Rogers products and services.
The Rogers-branded credit card (probably issued by CIBC) will be similar to an Aeroplan or Cineplex Scene card where customers will have “opportunity to accelerate the rate at which they earn rewards” in their First Rewards program.
David Robinson, Vice-President of Emerging Business of Rogers, stated “Our credit card business will allow us to deliver a valuable offering to our customers across the country and we are thrilled to have completed this final step in the application process. Within the next year, our customers will be able to participate in our credit card program that will give them the opportunity to accelerate the rate at which they earn rewards in the Rogers First Rewards program.”