Mobilicity unloads $35/month all-in Back-to-School promo

Ian Hardy

August 17, 2013 8:02 am

Mobilicity – one of the newer wireless carriers currently ‘in discussions with multiple parties in connection with an acquisition” – is forging ahead and enticing potential customers to sign up. The latest promo is targeted to the back-to-school crowd, specifically offering up a discounted rate plan that includes the following:

- Unlimited Data
- Unlimited Canada-Wide Talk
- Unlimited Text
- Unlimited North American Long Distance
- Unlimited Global Text
- 30 Minutes North American Voice Roaming
- Voicemail, Caller ID and Call Features

Mobilicity usually offers this plan for $45/month, but depending on how you sign up they’ve decided to drop the price even lower by either $5 or $10/month. According to the fine print, Mobilicity states that this promo is a “Limited time offer and available to new activations only. Save $10/month on our $45 unlimited plan while customer’s account remains active with Mobilicity and on automatic monthly payments (preauthorized credit/ debit payment). Save $5/month on our $45 unlimited plan, without automatic monthly payments.”

No word on when the plan expires, probably mid-September. This plan could assist Mobilicity increase their subscriber base, which is currently sitting around 250,000.

Source: Mobilicity

  • eszklar

    “Data Usage” meaning what exactly? Usually you get 6GB/month with a theoretical throughput of 21MB/s but you’ll never get anywhere near that with congestion. After 6GB/month you get throttled down unless you pay an additional $20 for 20GB. If you’re thinking of streaming Netflix or Internet radio (like I do with TuneIn Radio) performance may vary depending on time of day. Look I lose my Mobilicity signal just by going into and out of my apartment elevator so coverage in buildings and underground parking lots is spotty.

    I’ve been a Mobilicity customer for almost three years this coming September and I’ve had this deal all this time. I’m thinking of leaving Mobilicity for WIND because of supposed better coverage and I’m not sure of Mobilicity’s financial viability. I believe WIND might also be offering a back-to-school package if they aren’t already.

    P.S. Whatever you decide for your teenager, get an unlocked pentaband and LTE capable phone for maximum flexibility – say a Nexus 4 (no LTE unless custom ROM) or an A1428 model iPhone 5 (or wait until September 10th to see the what the newer 5S has to offer if your teen wants an iPhone).

    • King kobi

      How is the canada wide coverage. Does moblicity even cover all of canada. I know wind doesn’t. And I believe they turn your data off if you abuse it. Not slow it down.

    • eszklar

      Mobilicity is really limited to 5 cities. You get throttled until your next billing cycle if you go over your cap or pay $20 for an additional 20 GB. If you totally abuse it sure you get cut off.

  • Sydney Roo

    This is what Robelus -should- be offering… or at least somewhat close to it. I could understand a SMALL markup for a national network, not an extra $50-60/mth for far less service. Even $50/mth for this level of service would be acceptable from them. But apparently it’s not fair for Canadians to pay so little.

    • Robert Day

      It all comes down to network density and cost. Put in the simplest terms, the Big 3 have a nationwide network to build, maintain, and improve – which they are doing to a FAR greater extent than any other country in the WORLD. Mobilicity/Wind/Etc. only pay for a very SMALL network in the most populated areas of the country.
      With minimal requirement to provide quality data service (reference experience with spotty coverage and inadequate streaming of music/video) and coverage that pops in and out even in the city where it SHOULD be perfect, their network overhead is minimal.
      The Big 3 could EASILY compete with these smaller networks by ignoring rural Canada, and providing service only in the urban areas.

      Bottom line: If you want these “great deals” then move in to the city. Otherwise, this is the cost of living in the large expanse that is Canada.

      (And to anyone who says moving is not a viable option, consider the alternative: Canadian carriers do like the Mobilicity’s of the country do, and only develop the concentrated populations, and we have NO cell phone coverage, or archaic analogue phones the size of bricks (and the weight of one too) with no features at all. As I said, cost of living in anything other than urban Canada)

    • Reagan Podelec

      Couldn’t agree with you more. I think so many people fail to realize the difference between a national carrier and large area of area it has to penetrate versus mobilicity or wind which just do the large urban centers and shopping malls. I do think the big three have colluded together though on their pricing with this most recent change and should try and still remain competitive. I am out of the city more often than not and did borrow both a mobilicity and wind phone, which was useless after about ten km outside of Edmonton . Now like the other guy mentioned one of the two smaller companies would make sense for people that don’t leave town or a teen.

      I think the other thing that people get wrapped in is this constant obsession with watching TV and streaming movies on the phone. Is it me or do they not look ridiculous? Just saying if your travelling by train or bus, wouldn’t it be more feasible to download it at home then watch it? That’s more common sense than anything. Data is priviledge not a right… We get that you pay for 6 Gb. But to waste it away on TV and movies. My phone is business, emails, docs, Web surfing, aps, updates, and the odd songza session while driving and I never hit close to 2 Gb…

    • hunkyleepickle

      I’m basically getting this plan from Rogers for 50$, but I managed to sneak onto it thru a corporate promo, on the very last day before they hike prices waaaay up and went to two year terms. Its a real shame, I feel like 40-60$ is a reasonable amount to lay for a national network, and for a company that is highly, highly profitable year in and year out.

    • Dave

      Good for you, what about 26,000,999 other Canadians?

    • hunkyleepickle

      Easy there champ, I said it was a shame everyone can’t get a better deal. Don’t the player hate the game?

    • Maximus Decimus Meridius

      then we would have more $$ for 1.50/L gas, harpers not interested in lowering any of that cost.

    • Maximus Decimus Meridius

      “shareholders are more important than actual customers”. There is no business anywhere that uses YOUR business model. Bottom line If share holders are not happy employees get fired.

    • Maximus Decimus Meridius

      yes there has to be a happy medium. But you can’t expect they will give away the product, they need to make some money, not just break even. Would you go into business to break even??

    • Maximus Decimus Meridius

      I was speaking in general. I think consumers want the lowest price possible to zero. It’s the same old story consumer wants concierge service, but doesn’t want to pay for it. As for consumers wanted 2 yr contracts and they got them, you didn’t think revenue stays the same? The same thing would happen if car loans were limited to 3 yrs, would you expect your payment to stay at $250/month?? And yes I think consumer think the cell phone companies is a charity and are entitled to something for nothing.

    • J-Ro

      That is the problem with the majority of people. They confuse owning a high-end mobile computing device with a necessity. Anyone can easily take advantage of an unlimited talk and text plan or a lower tier data plan. But, to want unlimited LTE data and the newest iPhone is silly.

    • Jason

      replied to wrong user

    • Jason

      Isn’t Mobilicity losing 20-30 million a month? If you ran the big three they would be bankrupt within 6 months. Just watch what happens to Mobilicity.

    • accord1999

      Why is $50 fair? Is it because European countries have these plans?

      But I’ve looked at the plans offered by largest telecoms in France, Germany and the UK; the three richest G7 countries in Europe and the ones most comparable to Canada. None of them offer unlimited plans for the equivalent of C$50. In fact, if you want a subsidized flagship smartphone and 4-6 GB of fast data, plans in Germany and France are just as expensive as Canada.

    • ABCONMan

      Feel free to build a nationwide network and charge whatever you please.

  • Shawn Ryves

    Dam if only they where in Quebec.I’d take that plan right now

    • eszklar

      Guess Videotron isn’t an option then? Was just looking at their rates.

    • MrGreen72

      I have unlimited NA voice, unlimited sms/mms and 3Gb data with Videotron for $50. Not quite this deal but pretty darn good compared to Robellus.

  • Shawn Ryves

    No videotron is not an option, plus you could not pay me enough to switch to them.
    The big 3 needs to suffer crying pleading for Canadians to help them, why because they will have to lower there prices no more raping Canadians, they can kiss my a*s

  • someguy

    hence the reason they are in debt by 200+ million and losing 20+ million per month giving away too much for too little that’s an amazing plan but geez have to think of profit from a business aspect too…just saying

    • Maximus Decimus Meridius

      They have no choice to offer that lower price, shows the desperation.

    • Thrasher

      I doubt it’s that expensive to operate a network once it’s built. Carriers in other countries survive on less. $35/month is where it should be will all the cell companies not some ridiculous $100-150 bills like from Robellus.
      $35 is not that cheap conisdering the patchy network Mobi has. Example, when at work I don’t have signal at staff room, I have to go out to get signal. For some people unacceptable and I understand. But for me I’d rather face the inconvenience for $24/month than have LTE in the basement for $120/month with a 3-year contract.

    • erere

      it isnt the network, its paying the people. i mean think about it, a 35/month plan, what can that pay for? 3 hours of a customer service agent on the phone if you’re paying them minimum wage (they probably outsource it but u get the idea)

    • J-Ro

      In those countries, do those carriers have a quarter of a million customers too?

      That might be the difference.

  • Maximus Decimus Meridius

    That’s way to expensive. I can’t wait till verizon comes here and puts these guys out of there misery. Verizon will be giving the same plan at half the cost, that I am certain of.

    • erere

      i would bet u any amount of money that they wont. not at 50%

  • Sensualpoet

    It’s a good price for the plan IF it delivers the value you need. Mobilicity coverage is severely limited — by their own figures, 11M Canadians are “in the zone”. For clarity, that means Toronto (check), Hamilton (nope). Their HSPA data network delivers abt 3 mbps in the real world; the competitors with LTE deliver 10 times that in well serviced areas. The handset you buy from Mobilicity is locked to its network and they provide no way to unlock it. It’s a bit of a stretch to say the Samsung Galaxy S 4 from Mobilicity and from the Big 3 are of equal value (lacking LTE is a big nope) — so you better pay a lot less for the phone.

    • eszklar

      The key is to use unlocked T-Mobile USA phones on Mobilicity. T-Mobile Note 2 and Galaxy S4. Both are pentaband GSM and LTE enabled. Same for the current A1428 iPhone 5.

    • Sensualpoet

      Buying a phone from a US carrier to use on Mobilicity is not a valid option for almost every consumer. Sure, it can be done but that’s not how people buy phones and service (outside of Mobilesyrup type enthusiasts).

    • whocares

      If you dont care about 10 times the internet speed and do care about your battery, the lack of LTE is actually a good thing. When i can get a day and a half using my phone regularly – browsing the net, listening to music, texting like no tomorrow – and using an S3 without LTE, i’m not complaining

    • Sensualpoet

      Actually, LTE is a game changer in the way you can use your phone and the speed with which you can access things. Supplemented by good wifi at home, it can be cost effective: a 2 GB plan gets you a LONG way. I have the S 3 at the moment and don’t find recharging a problem. When I think of it, I charge overnight; when I don’t, 30 minutes while I’m doing something else is enough to see me through the day. I’ve never actually ever run the battery down.

  • JB

    This paired with a Q5 would ve great for student.

  • Jason

    But they are not equipped and why is that? I would say that you can’t charge $12.50 per month for some plans and realistically plan to survive. Mobilicity brought this upon themselves and will likely take Wind down with them with there race to $0 a month price plans.

    The side effect will be a generation of people who think $30 a month for unlimited everything plans is feasible. Unfortunately, Moore is one of them.

    • accord1999

      These “other countries” are poor non-first world or tiny city-states. Otherwise, I looked at the cell plans from the largest telecoms of the richest countries like Germany, France, the UK and Australia and none them offer completely unlimited plans for $40; incumbents in France, Germany and Australia are just as expensive as Canada if you want lots of fast data.

    • ABCONMan

      If you’re paying a $100, you deserve a slap.

  • Sweet

    This promo has been around for over a month. They just didn’t call it a Back To School promo and it was available to everybody. I signed up for it just over a month ago. Here’s a key part of the fine print:

    “…while customer’s account remains active with Mobilicity and on automatic monthly payments (preauthorized credit/ debit payment).”

    In other words, it’s good for “life”, where “life” is intended to mean your life, but realistically means Mobilicity’s life. :-)

  • Sweet

    I’ve had no problems with it, except when I was in Quebec where the roaming for Mobilicity is on a 2G network.

    There a few points to keep in mind with Mobilicity’s data service:
    - you get 2.5Mbps unless you sign up for their Premium Data package, which will give you theoretical speeds of 21Mbps — in practice, people are reporting speeds of 8-12Mbps. The package is now on special for $10/month for 3 months and $20/month thereafter.

    - you have a soft-quota after which your speed gets reduced. With the Premium Data package, your soft-quota is 20GB/month. Without it, your soft-quota is 6GB/month.

    - when in Quebec (and possibly other areas), you roam on a 2G network.

    - if your using a BB device and a promotional monthly plan, you probably have to sign up for their BIS package which is $5/month, even if you’re using a BB10 device. This was true for me when I was on their $30/month promo plan.

    • Plazmic Flame

      Definitely seems worth it to go with the $20 premium package. Right now on Telus 3G I’m getting 8-9 Mbps down and 3-4 Mbps up. Anything less than that would drive me mad.

  • Dave

    Good deal, especially if Verizon will buy them eventually.

  • Nadefrenzy

    Isn’t Wind’s $33 plan better than this?

    • Nadefrenzy

      Think Wind’s still better due to their better coverage, unless of course u absolutely need that 30min talk time…

  • Peter

    These plans are unsustainable though. Their only mission here is to entice as many people to sign up with them. The more users the have the better the offer from potential buyers. The big three can’t offer plans like this because their cost structure is very different. They also pay their employees much much more and have national networks to maintain which these smaller companies piggy back off.

  • erere

    they still offer better plans than the big 3

  • SV650

    Except that the mobility of capital would cause many in ‘rural’ areas to obtain their phone service centralized in a larger centre to avoid such overages; or do you mean that when you travel, you would be charged additional fees for roaming outside your local area? We have seen attempts at this sort of mix, but they seem less than successful. In addition to the new entrants, there are offerings such as CityFido which have a local and an away zone. It seems many prefer to have the coverage when they travel without any surprises, and are not choosing these options.

    If you look at the coverage in places such as BC, where the terrain causes a need for additional towers to cover the landscape, you can see that Telus provides coverage in areas where there is effectively zero population to support the installation of infrastructure. It is placed to serve the travelling public, including those from the city. How would you propose financing the installation & operation of those towers, as sales to the local residents would not cover the costs?

    If you live in the city, and never leave, then buy a cheaper Wind / Mobilicity / etc. plan; if you want to have access to a wide coverage area, then you need to buy THAT service.

  • daftchemist

    I would Subscribe to them. If I live in Kelowna would that be a bad when their nearest location is in Vancouver? Other than not being able to go to a store easily. I have some time left on my contract so we’ll see if they are still around in a couple years.

  • Moosen

    Streaming video and music is not great. Some days everything will play fine, and others days it will stutter. While the coverage is limited to the handful of cities in Canada, I do like being able to add some money to their wallet system and use the low-cost roaming when away. I’ve been with Mobilicity for about 8 months now and got in with the half price everything plan @ $22.50/mo. I’m perfectly content with what I’m getting for that price. Less so if it were $35 but compared to the big three it’s a no brainer if you don’t want to break the bank. My brother jumped on Wind no too long ago and the service seems almost identical to Mobilicity when I compared the two.

    As for actual voice/text coverage I’ve been pleasantly surprised as I have never had a dropped call. Naturally no signal in an underground parking garage or elevator but out and about in the city and its borders I’d have to say it is pretty solid.

  • accord1999

    What I’m seeing is that for unlimited talk and text and a subsidized iPhone 5, Vodafone Germany charges €79.99/monthly with 4GB of data Vodafone Portugal charges €69.90 for 5GB, Vodafone Spain charges €71 for 4GB and Vodafone Australia charges A$100 for 5GB of data.

    Vodafone UK is cheaper in that it’s £47, but then the UK has seen the £ lose 50% of its value when the Great Recession hit.

    All in all, I’m not seeing much difference in pricing between incumbents of rich European countries and Canadian incumbents and certainly none of them are offering $40 unlimited plans.