Songza has finally launched Club Songza, a $3.99 per month add-on that removes all ads from the music service and engages users in exclusive content such as celebrity-curated playlists.
Club Songza is both an evolution of the core music experience creator Elias Roman envisioned when he set out to re-imagine how users listened to playlists, and a fundamental shift in the company’s revenue model. The completely optional upsell should provide the New York-based company with a steady set of revenue and a canvas on which to show their best work.
While the feature is only currently available for iOS users — the Android app hasn’t been updated since May, and is far behind in terms of features and design — the company is promising it will hit Android in the future.
The exclusive content may not appeal to everyone, but like Evernote’s model, it is paying for the opportunity to engage with a service at its fullest potential.