Rogers launches 2-year Share plans

Daniel Bader

August 9, 2013 10:04am

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Last month, we told you that Rogers would be launching its Share Plans on August 9th, and sure as the days are long the provider kept to its word.

The plans appear to be very similar to what are being offered by TELUS and Bell, who went live last month and this week respectively, asking for a base price including data for the first customer, with an additional $55 for each additional smartphone.

The main difference between Rogers’ plans and its competitors is the lack of differentiation between smartphone price points, in addition to a significantly smaller discount on devices not purchased on subsidy.

RogersSharePlans

All plans come with unlimited Canada-wide calling, unlimited texting and picture messaging, basic call display, voicemail and video calling, and are differentiated only by data pool.

For $85, users get 1GB of data; for $105, 3GB; for $120, 6GB; and for $140, 10GB. These prices are almost identical to TELUS and Bell, though the former is $10 more expensive in the higher tiers for newer smartphones, and close the gap when purchasing a Lite device like a Nexus 4.

Users can add an already-owned tablet to their Rogers data pool for an additional $10 per month, further simplifying the price scheme.

Now that all incumbent carriers have implemented 2-year share plans, it’s clear that this is the new reality of the Canadian wireless industry.

Via: Rogers

  • @thecdn1967

    Awful plans. I wish Windmobile was Ontario wide.

    • Devin

      I agree with you there! I’ve been waiting for Wind since they were announced… too bad I don’t think they will ever come here now with the rumours of Verizon coming into the mix.

    • Ulfredsson The Vanquisher

      Wait and see what happens if Verizon buys Wind… I have a bad feeling those prices won’t last….

    • ArberBeq

      Like I say to everyone. It makes negative sense for the prices to go significantly higher after verizon buys wind. THey may increase to 50$ unlimited everything but definitely not more then that. They will not have enough customers to justify a significant price increase.

    • Matt Z10

      Verizon has to answer to shareholders who want return on investment, The CRTC also won’t allow something that larger to under cut a market until the rest are dead. Then you have a true monopoly and well…that sucks

    • Me Ted

      Well the shareholders will probably want to know what the hell is going on when Verizon reports that their subscriber base actually fell after acquiring both Wind and Mobilicity.

      Verizon – “Well, we raised the prices to match our competitors in this region and so we had a mass exodus because we couldn’t compete using our existing AWS network. They figured that they’d rather have better coverage and LTE speeds if they’re going to pay over $100/mth. Bad judgment on our part.”

      Shareholders – “So you’re a new entrant in a foreign market with marketshare that you’ve acquired. Your service isn’t up to the regional competitors’ standards and you decided to just match their pricing. Who’s responsible for this?”

      Verizon – “That would be our President of Canadian Operations, John Doe.”

      Shareholders – “Is he here?”

      John Doe – “Um. Hi. Right here.”

      Shareholders – “We’re making a formal recommendation to the board to have you removed.”

      John Doe – “From my position?”

      Shareholders – “No. From this company.”

    • Matt Z10

      they haven’t bought either of them…I like the internal monologue though :)

    • Me Ted

      Lol. No I know but if they did, I’m sure that’s what it might have sounded like.

    • Plazmic Flame

      It doesn’t matter though if you are with Wind mobile. As we’ve seen in the past, as long as you are grandfathered into a plan you have nothing to worry about.

    • Me Ted

      That’s why it’s better to get on board now. Those prices will most likely be grandfathered.

  • Ron Martin

    “it’s clear that this is the new reality of the Canadian wireless industry.”

    Until Verizon arrives!

    • Unorthodox

      Outrageous. Please come Verizon! If this doesn’t get any better by the time I’m up for renew in late ’14, then I’ll have to part my ways with Rogers.

    • Xian

      Right, because Verizon charges more for these same plans, plus monthly admin and other fees.

    • Me Ted

      Verizon charges roughly the same in a market that THEY ARE THE DOMINANT PLAYER IN. That won’t be the case here. Please see my previous posts as to why.

    • shinek

      I m all for verizon coming here but to think they are going to much cheaper then the big 3 is a mistake they need to have a high enough profit and margins to get share holder approvals to move to canada… Im assuming the the plans will be between 60-90 a month but north american plans and more data for the same pricing but only time shall tell

    • shinek

      So i was just on the verizon web site For a iPhone 5 and 2GB of data and unlimited talk it was 100 a month so exactly same as rogers lol and rogers is a better deal its 3GB of data lol justttt point out the pricing structure in the states
      40 for unlimited talk and 60 for 2GB data

    • skullan

      So, rather than choosing a dissimilar plan, I chose both 6Gigs on both Rogers and Verizon. They are the same. $120 dollars a month.

      However, add a second iPhone 5.

      Upfront cost for Verizon: $399.98
      Upfront cost for Rogers: $498

      Monthly cost for Verizon: $160
      Monthly cost for Rogers: $175

    • Matt Z10

      something i’m sure they’re well aware of. but until Verizon gets here…bend over friend cuz we’re all in the same boat

    • skullan

      We’re already bent over Matt :) This is why people are outraged.

    • Matt Z10

      the best way to show anger is to start cutting the carrier out as much as possible. Money talks folks, and giving the money to manufacturer without going through carriers is going to hurt if enough people do it…and they’ll listen

    • Stephen_81

      @skullan:disqus excellent comparison

      The difference on the monthly plan is a nice thing to see.

      as for upfront costs I can’t find the specific import duty differences between Canada and the US for Electronics coming from China like the iPhone,
      But Canada is usually considerably higher and verizon would have to pay those duties so the retail price or upfront price in Canada will be closer to that of Rogers.

    • Ulfredsson The Vanquisher

      Have you even looked at what Verizon offers???
      It’s the same!

      SMH… all you ignorant people thinking that the most hated/greedy American Telecom is going to make the prices better… -_-

      Enjoy Wind while it lasts. It’s just going to be the big 4 after.

    • ArberBeq

      Do you lack common sense? Verizon can have high prices in the United States because they 32% of the market share. If they buy Wind they’ll only have 2% of Canadas market share. Thus they need to offer extremely good prices to gain market share or people will just go to rogers and bell.

    • Bri

      I hope you’re right…

    • Matt Z10

      No he’s right and you’ve got a point. the low business model has proven to be a tough sell in Canada, word on the street is this beloved Wind is for sale…and his buddy Mobilicty. Also the CRTC won’t allow and undercut market and Verizon shouldn’t be allowed to buy them if they already carry double the combined cash power as our entire wireless market.

    • Ulfredsson The Vanquisher

      You really think they’re going to do that?
      You think they’re going to sink 3/4 of a billion into purchasing a discount company and continue to charge reasonable rates?

      They’re going to push NA roaming (which will be a huge deal for some) but to maintain profit margins, they will undoubtedly maintain similar pricing as they have in the US.

      Look at how much they made (actual profit) last quarter. Basically the same as our carriers, yet they are 10 times larger. What makes you think they’re going to cut their current prices and keep shareholders happy?

      I think you can keep your brand of common sense. I’ll stick with logic.

    • Ulfredsson The Vanquisher

      I’m not trying to put anyone down. Just drawing attention to the fact that people think Verizon is going to be some kind of champion of Canadian telecom, when in reality they are aiming at maximizing profits in a very profitable Canadian market.

      Will they be slightly cheaper than the big 3? Yes. Will it be as good as Wind? Abso-f*****g-lutely not.

      I’m estimating that they’ll undercut prices by $5 and provide either discounted roaming or no extra charge to roaming in the US. Outside of that benefit (albeit a good one for those who travel) they are going to align with current pricing structures, but offer more value.

      I’m all for a company coming in and bringing the prices back down to a more reasonable range, but realistically/pessimistically, I can’t see that happening with a carrier such as Verizon.

    • Stephen_81

      @ArberBeq:disqus I agree that Verizon will have to offer a discounted rate to attract Canadians from the Big 3, IF Verizon actually cares about growing Canada.

      Canada is nothing unfortunately for Verizon, if they had 100% market share in Canada it would still be less than 40% of their current user base.

      If I was Verizon my focus would be on ensuring my Canadian business does not hurt investor confidence in Verizon so the pricing structure would be that to run the business without needing cash infusions from the US, and to ensure US business customers have the most reliable North American Roaming to urban centres.

      They don’t need Canadian marketshare as long as they have profitable customers, ideally they would address business user needs Consumers meh,

    • Ulfredsson The Vanquisher

      Well said.

    • Nachotech

      Do you actually believe Verizon is going to offer lower prices to its Canadian customers than its American customers? It’s not going to risk angering it’s tens of millions of American customers by offering significantly better plans in Canada.
      Verizon is like the Rogers of the U.S., they’re the most expensive carrier in the states, don’t expect them to come to Canada and suddenly start giving us great deals. Won’t happen.

  • dernbiebs

    Clowns

    • RussianDroid

      Agree!

      Canada is a big circus when it comes to cellular communications and we constantly being sprayed with water in the face by these companies.

      Shame really.

    • FiveOD

      It’s not just Canada, it’s any country that doesn’t have strong regulations on telecommunications. This isn’t just an issue you can fix with Real Competition because the barriers to entry are too high. Prices are just as awful in America, and they have the supposed magic number of four national carriers.

  • Allen Martin

    Seriously big 3 – less minutes, more DATA!

    • grantdude

      But then they’ll be giving you what you want. And that’s not what they’re about.

    • TheOnlyAdvantageToLiveInQuebec

      Why give you choices when they know you will only be able to switch to another big three ?

  • Lazardus

    What competition we have in Canada!

  • canuck07

    They just don’t get it.

    • skullan

      Oh they get it, they just don’t care.

    • Stephen_81

      What don’t they get?
      Canadians are dropping their landlines, Canadians are looking to Alternatives for Cable TV, Canadians are sending less SMS.
      The Carriers are looking at how they can maintain their profitability and pricing accordingly.

      Data is their premium service so they limit it and charge for it.
      It is business common sense. sucks for consumers, But they have a responsibility to their investors to maintain revenue.

    • canuck07

      there, you said it… because they’re too attached to their shareholders, they don’t give a damn about customers and that is just absurd.

    • hunkyleepickle

      nor should they care. This is the system we have decided we want, one where corporate profits rule. All our rrsp’s, mutual funds, and pensions are deeply invested in these ‘evil’ corporations, and then we spend our lives griping how all they care about is profits. Wake up ppl. Robellus is just doing what we all have decided we want them to do, increase profits and dividends and any cost.

    • Stephen_81

      To be fair, they are indeed focused first on stock holders as they have a legal responsibility to be. They don’t have a legal responsibility to worry about the cost to consumers.

      BUT at least they are being somewhat socialist as they are expanding in markets that don’t have high ROI’s because of low population. if Profits were the ONLY thing that mattered they’d only worry about expanding areas that WIND is currently in as those are the profit centres of Canada

  • skullan

    No surprise here. All we don’t even need to look at all of the incumbents releases anymore, just look at the first one and that will be the standard.

    • canuck07

      That’s right. Absolutely no collusion at all. Just 10 years straight of coincidence.

  • ITCanWork

    people want data not unlimited minutes. and that’s exactly where they are f(*&%”/( us.

  • Marc Palumbo

    And now I’m hearing commercials how Bell doesn’t want Verizon into Canada because they haven’t done anything and plan to steal their customers. They want the government to intervene. Well, you know what I say? Give us better deals and STFU

  • jaymck

    all these adds I’ve been hearing about Canadian rates being better than those in the US really – I don’t think so.

    • Jason Harder

      Okay so seriously. in what part of the world does a company get away with treating the customer like the bad guy ?.

      Oh I know …CANADA.

    • bluecanada

      All that all of this shows is just that we need more competition.

    • jaymck

      nah we paid more for our phones and had 3 year terms/tabs whatever while US had 2 yr terms. Now with 2 yr terms/tabs in CND pricing will be higher here than our cousins to the south.

  • Michael Bazdell

    I’m confused. Why are these prices only for a single line when in the terms it says there’s a 2 line minimum? Why would you get a share plan for 1 line? This is false advertising or deceptive at least. If the $140 included 2 lines (which would make sense) I’d switch to that, but as it stands it would cost more. Just silly pricing.

    • skullan

      You wouldn’t get one unless you were getting a second line, or possibly a tablet.

      If you’re not going to share data with another line, you’re looking at $75 dollars for 1 Gig of data.

    • Stephen_81

      It isn’t False advertising as they list $55 for additional phones or $10 for additional tablets.
      It is no more dishonest than listing the price to buy a phone with an sub line saying “On 2 year contracts”

      I do agree that they should be pricing that $140 plan as $195 for 2 phones. but they are well within standard practice for North American advertising.

    • Michael Bazdell

      If you read the terms in order to get the plan, it’s minimum 2 lines. By advertising the price at $140, and $55 for additional lines, it appears that you could get it for $140, when in fact that’s impossible.

    • Stephen_81

      I’m not disagreeing with you. But they are truthful in that the base price is $140 + additional lines. So the minimum is $195 but it can scale up. It is a common practice, just like grocery stores that price things $1ea (in multiples of 3) $1.29 ea for non multiples. Youu must buy 3 to get the large print advertised price.

      It is the same idea as in Canada prices are +tax, go to England and taxes must be included in the advertised price.
      We don’t have very clear pricing laws

    • Michael Bazdell

      But it’s not truthful at all. If the base price is $195 because it’s a 2 line minimum, then it’s not $140 + $55. It’s $195 + $55. Saying that it’s $140 means that you can get it at $140. This isn’t the same as $140 + $55 when you have 2 lines otherwise it’s $160. This is falsely stating that the base price is $140, which it’s not.

    • Stephen_81

      It is misleading pricing,
      it isn’t false advertising.
      Look at the laws. They are completely compliant.

  • Adam

    I was going to say the pricing doesn’t sound bad… then I saw it only includes one line. smh

  • Hot Toronto Deals

    All these 3 Big Canadian Telco’s is to keep their ARPU above $60, even on limited 1GB share plans that are supposedly a deal. If you’re sharing you’re going to need at least 3GB, giving the ROGERS $160 ($105 +$55) or an $80 ARPU before taxes. Ridiculous!

  • Lobo Stroski

    55 extra per smartphone is a solo plan price all by itself. Utter crap.

  • David

    As a comparison, here are Verizon’s U.S. prices for one line on their share plans.

    1GB = $90
    2GB = $100
    4GB = $110
    6GB = $120
    10GB = $140
    and they go up from there.

    So the prices are similar. The difference is adding additional smart phones to the shared account costs just $40 for Verizon compared to the $55 Rogers charges.

    I understand Verizon is the most expensive U.S. cell phone company but provides the best coverage and data speeds so they would be considered a ‘high end’ provider and yet they are still cheaper than the big 3 and their new plans. No wonder the big 3 are fighting to keep Verizon out.

    • ToniCipriani

      But Verizon’s equivalent of their Individual plans, a.k.a. prepaid, is MUCH better. $70 nets you 4GB of data plus unlimited everything else.

      Rogers’s individual plan only gets you a paltry 250MB.

    • FiveOD

      That’s the base rate, you have to add a $40 connection fee per line. One phone with 4GB is $110 on Verizon.

    • David

      No, it seems the prepaid is $60 for 2GB and $70 for 4GB but there is no phone subsidy in that so you have to purchase the phone outright. The best Rogers offers is $65 for 1GB but that does not include unlimited calling and long distance.

    • ToniCipriani

      I’m not talking about their Share Everything. THAT is the one where you need to add the (ridiculous) connection fee.

    • trevorz

      If and when Verizon comes to Canada, they will be building their network almost from scratch. As a new provider and a new network there would surely be promotions and lower prices as they start to build out. No way they start charging those prices initially.

  • Collin Lewis

    Lol not a chance ill just tether my WiFi only tablet to my smartphone for free

    • Collin Lewis

      Its honestly the best option for Canadians, i have a 6gb plan on my phone, and most android phones offer free tethering and tel us doesn’t charge for tethering..

  • Samuel Gomez Recuero

    now we wait for the Big 3 sibblings to follow.

    Update:

    Seems like at least Fido has already change their prices. I’m currently paying 50.00 for 500mb of data. and it seems that now it is at 75.00 for that much data. the funny part is that they call that lots of data plans. Please!

    I have to admit that for 50.00 I’m only getting 150 mins., but that is all the minutes I need.

    • Matt Z10

      that’s for an iPhone or a ‘premium tier device’ You won’t be allowed to upgrade unless you pay $60+ a month or have a current market plan.

    • skullan

      I average less than 100 minutes a month. Sure, unlimited nationwide is nice, but not at the stupidity that is being passed off as data costs in this country.

    • Matt Z10

      check the US rates, their even worse :(

  • Marc Palumbo

    So where do I sign a petition for these crappy prices?

  • Thomas C. Riddell

    Still too much for what I need wind is perfect

  • Yeas

    Instead of accepting the new wireless code of conduct, the big 3 have kicked and screamed into these ridiculous plans to scare the consumer base into thinking the CRTC is to blame. Consider how all 3 arrived on the same rate plan structure despite having so many different options to go with.

  • Samuel Gomez Recuero

    And they call this Fair For Canada and Canadians?

    • skullan

      It’s fair, for the Canadian money collectors :)

  • ArberBeq

    Wait every additional smartphone is $55 AND THE BASE PLAN ONLY INCLUDES 1 PHONE :O DA FUQ These prices increased by half

    • Matt Z10

      1/3 actually. they lost a year so they dispersed over 2. welcome to the new 2 year plans everyone wanted….

    • Matt Z10

      Comparing rogers model to their fido model thats what they’ve been doing for years. it came down to money and they can make more this way. thats why its this way.

      Watch this.

      previous min plan $50 (ya they were phased out but for a base its a good comparison.

      50 x 36 = 1800 (or $600 a year)
      removing a year means you only make 1200

      so to add the extra revenue back in over 2 years

      600 (lost revenue) / 24 (max length of income) = 25

      All plans increase by 25

      it works with the 60/month plans we had before and all of them since. granted value decreased and lower plans won’t be used by many by hey, that hasn’t changed so its nothing to get mad about right? ;p

    • Matt Z10

      20 saving for BYOD

    • Matt Z10

      that’s almost the difference in cost when compariing 3 yr prices to 2 year prices. same rate as before, just a new name provided you’re off contract

    • Marshall Wyatt

      It did exist before actually, Pretty much all carriers gave a 10% Discount for M2M or BYOD…

  • AnonymousMe

    Funny how for the past 5 years customers complained that we are not on 2 year plans, and now that we have 2 years and the price increases, Everyone complains. LMAO

    • skullan

      What’s funny is that you think the two are related :)

    • AnonymousMe

      LMAO

    • Matt Z10

      cuz they aren’t?

    • skullan

      They absolutely aren’t, that’s right. 2 year contracts did not dictate the price hikes.

      500 dollar phone, let’s say 0 dollar.
      $50 dollar a month plan.
      $13.88 of that monthly plan going to the subsidy on 3 year.
      Now, paying it off in 24 months, you’re looking at $21 a month roughly.

      That’s $8 bucks more a month.
      My new plan if I wanted to get a 500 dollar phone with 1 Gig? $75 dollars.

      That’s $25 more a month for my bill, yet the phone only required it to go up to $58 dollars.

      Edit Note: Unless of course, you’re agreeing with me that we are getting horribly shafted in Canada.

    • Matt Z10

      you took the Fido model and nailed it. now look at the rogers one

      Comparing rogers model to their fido model thats what they’ve been doing for years. it came down to money and they can make more this way. thats why its this way.

      Watch this.

      previous min plan $50 (ya they were phased out but for a base its a good comparison.

      50 x 36 = 1800 (or $600 a year)
      removing a year means you only make 1200

      so to add the extra revenue back in over 2 years

      600 (lost revenue) / 24 (max length of income) = 25

      All plans increase by 25

      it works with the 60/month plans we had before and all of them since. granted value decreased and lower plans won’t be used by many by hey, that hasn’t changed so its nothing to get mad about right? ;p

    • skullan

      That they are increasing my bill by $25 a month before we may or may not be there in the 3rd year? Absolutely mad, with all due respect Matt, if they would compete rather than towing the line, churn would be lower.

      Verizon’s churn was 0.93%, Roger’s was 1.19% I believe. So, what does Verizon do better at keeping customers?

    • Matt Z10

      you get to keep your plan so i’m confused with the may or may not be there in the 3rd year part. this only happens when you want a new phone or to change you’re plan. if you could clarify that I would appreciate it.

      also the difference is .24% still a difference but different market conditions i couldn’t say. One thing I could point out is the GSM and CDMA difference. I was less inclined to leave Bell/Solo back in the day when it meant I NEEDED a new phone when i wanted was a new service. one possibility out of several i’m sure

    • FiveOD

      There are also only two premium carriers in America, compared to three here.

  • vn33

    If they make a movie about Canadian Big 3 subscribers, they’ll call it “Les Miserables” ! Are there ANY sane person who would willingly pay these outrageous rate ?
    If your contract is up, just go MTM and pay for that shiny new phone full price. You WILL save more in the end with your current MTM than take these crazy new plans !!!
    Wish Wind is available in my area …

    • skullan

      The people who get rid of their home phone will. They have determined that they prefer the ability to be in touch at all times.

      We need to take a step back as a society and say “Is this worth it.” and then have an honest conversation with ourselves.

    • Deli

      From my sources, going MTM after your term is done makes you elgible for BYOD discount with these changes.

  • Matt Z10

    once again I find myself ‘defending’ these prices. They all had the same plans before…and YOU complained. We had 3 year contracts and YOU complained. YOU thought the prices were too high so YOU COMPLAINED! (and sometimes actually got somewhere because YOU argues with the source of the problem and not to a 3rd party..aka CRTC).

    Now I hate math but i also studied some business/economics in my day. If everything was the same before hand…and you remove a full year of revenue that I was expecting, Well I have to keep making my shareholders money, MYSELF I want the same amount of money..I’d even want more if i could get away with it. SO do the math and realize that this price fixing that gets tossed out is just math and they’ve structured them to be the same for ALL of us but over to years because….YOU COMPLAINED.

    Now, you actually get some small competition going on, a new device every 2 years is a chance to shop around more frequently. if they actually want people to stay I hope they’ll develop some sort of model or semi new retention department to figure out some stuff after a few years (I seriously couldn’t find a ban on retention deals in the wireless conduct, sorry if my one bit of hope is shot to hell)

    PS if you’re pissed, by from the manufacturer, the math will tell you that sucking up that phone cost COULD save you money, keep an awesome grandfathered plan and limit the money you spend on these carriers. Break out the credit card, calculator and start number crunching

    • ArberBeq

      their profit margins will probably increase to 65-70% from 57% because of this. Thats why we’re complaining. They could’ve easily had the same prices before and still have a 40-60% profit margin.

    • Matt Z10

      see my comment about making more money if i could…ya that one. This IS a big F*ck you to everyone who thought they had it shitty. honestly some of the remaining device balance or TAB systems where more cost effective to the consumer.

      Also that part about answering to shareholders.

    • AnonymousMe

      :) Awesome post!

    • Matt Z10

      tell me the godly saviour Verizon will be better. I don’t expect you’ll be happy

    • FiveOD

      1) Why is four the magic number for Real Competition? Three major telecoms can collude, but four can’t? The telecommunications industry has barriers to entry that are far too high to allow the type of real competition that would actually lower prices. There is motivation for all involved to keep prices as high as possible.

      2) Wind isn’t exactly some bush league startup, they could compete on the same level as Verizon if they felt it was financially viable. They tried a low cost model and it failed. Turns out, Canadians don’t want bad coverage and low device subsidies, they want shiny high end phones, good coverage and LTE. All of these things are expensive. Don’t expect Verizon to make the same mistake.

      3) America has the level of national “competition” that our government thinks will fix wireless prices in Canada, and their prices are just as awful as ours are. If you want reasonable wireless rates, look to Europe. Their prices aren’t due to Market Magic and The Power of Competition, they are due to strong regulations.

    • Matt Z10

      and do you really expect the CRTC to allow them to under cut everyone to gain market control. they regulate, and they won’t let that happen. You have 3 choices nationally. in fact you have 6 if you bother to look at the big 3 owned value brands. Then you have several regional and several that base only in certain cities. You want a level of service you choose, pay for the rate.

    • Matt Z10

      So now the issue lays with you wanting a high end device. Supply and demand ditactes that if want something and you can only get it a certain places…they will charge more for it. its the reasoning behind the national and regional carriers and the logic behind supplying the same service, over less time for the same revenue.

      btw previous Fido/koodo/Virgin plans could save you hundreds of dollars if you looked at them closely. But with your high end need i suggest you suck it up and pay for what you want. works the same way everywhere else

    • Matt Z10

      “The “value brands” are not that at all and nearly all 3 of them match their parent companies at the higher end.”

      Higher end of plans has always correlated to higher end devices.

    • Matt Z10

      they have always been one and the same. Want an iPhone, pay similar rates everywhere. Want the S3, might be some wiggle room. Want an entry level phone, here are some low rates.

      Getting the most for your dollar is a vague counter argument. Sure I pay higher rates because I live in Ottawa and use the Rogers network for example. But I know that if I leave my local area I’ll still get coverage and thats worth it to me. I get value for my dollar spent. If I didn’t I’d be on Wind for sure.

    • Deli

      My calcuation. Example with old and new 1gb Plan.
      Old $70 x 36 = 2520. New $85 x 24 = 2040 and You pay $20 more for S4.

  • Bri

    This is Madness!
    Madness? This is Rogers!

  • Sandra

    Wow people are just never happy…. Do any of you know how expensive it is to build and maintain such a wide spread, constantly evolving network across the entire country??? Everybody b*****d about the 3 year terms (when price plans were affordable) until the change was forced now its b***h, b***h, b***h again because price plans are too high. Its bad enough that everyone thinks they deserve a “free” phone (which can really costs $600+) but people are still all gimmie gimmie i’m entitled but what people need to understand, the providers recoup that by maintaining a minimum arpu. The monthly bill you pay is for your “service” essentially and nobody deserves a free anything… Learn a little bit about how the wireless world works before you go running your mouth. As for wind and all those companies, they are fantastic, until you travel out of your city, their “unlimited” data sounds great but what they don’t mention is that they throttle your speeds to speeds that could only be compared to dial-up when you hit a certain threshold. And…. the reason the big three have a problem with all these competitors coming in is because they are going to be forced to share the networks that they have spent billions of dollars to build essentially for free. Picture this, you build a multi-million dollar home for you and your family, the government comes in and says oh by the way you now have to let three other families live with you for free in that really expensive home you have built for family. Would you be ok with that??? So what that means is the big 3 are being forced to share their network (which costs a fortune to build and maintain which is why the price plans are higher) These new companies put little to no money into building or maintaining these networks but can still use them. That is why the price plans would be cheaper. Good for you Rogers, Bell, and Telus. Hold your ground.

    • skullan

      And there we go, the misinformation about the size of the country again. Google ”

      Why Your High Cell Phone Bills Have Nothing To Do With The Size of Canada”

    • Sweet

      The argument that Big 3 prices have to be this high in order for them to afford to maintain and upgrade their networks is bogus and easily refuted by looking at their profit margins. Rogers Wireless’s profit margin for the previous quarter was 49.2%, among the highest in the world. Thus, they could easily afford to lower their prices and still be able to afford to maintain and upgrade their networks.

    • gezaim

      Like you said a smart phone costs around $600, and you usually pay around $150 upfront for the phone. With 3 year terms this means paying $12.50 a month for the phone. On a 2 year term $12.50 a month adds up to $300. I was hoping they would keep the plan prices the same and increase the upfront cost to around $300. Too much to ask?

    • Matt Z10

      just as an add on to this. Its a publicly traded business with investors who want to make money. They don’t make money, they don’t get investors, they lose. I’m sure you would all be pissed if you’re employer cut your hours by 1/3 so you demand to have a pay increase to make up for it. Its pretty much whats happening here. I hate the system, i’m part of it but its what we got because we all WANT a cell phone.

    • Deli

      As much as I like to pay less, he is right. Caught wind of the numbers to build and maintain the network, especially the LTE network, definitely surprised that the Big 3 weren’t charging MORE for subscription. The cost to maintain is crazy.
      But everyone wants to pay less and less. But Canada is freaking huge. (Hwy #1 for example) where there’s coverage with possible zero cells to service at times.

  • Arcsvibe

    Why are people defending these plans? Seriously I am very curious? They look awful

    • skullan

      Some are individuals who truly believe it is acceptable, which cool, we all have our opinions.

      Others are possibly PR/People working for telecom firms. Remember, MobileSyrup is the Canadian telecom blog, they are going to swarm here to try to throw as much misinformation or “Well, really is it that bad?”.

  • AppleBerrySandwich

    What a rip off.

  • Alexandre Deshaies

    LOL! No. Just no.

  • Brian

    It’s actually not that bad for people in Manitoba, we have a special offer for $120 which includes 10GB of data, and 2 lines included. Additional line is $45. It works out to be around $10 more expensive than what I’m paying for three lines right now, but the share plan is only a 2-year contract, so it makes sense for me.

    But the Canada-wide plans are pretty bad.

    • me

      The 140 figure is for one line only.

    • Brian

      That’s the Canada-wide plan, the $120 10GB 2 line plan says it’s a Manitoba offer. Also, Manitoba seems to have everything cheaper; on 2-year term, it’s only $65 for a 5GB plan, or $55 for a 1GB plan. The normal plans start at $70 for 250MB.

    • gezaim

      I wonder why it’s cheaper? Hmmmm….OH YA you actually have competition there.

  • Bernard Hou

    iphone5 cost starting 249 for 16GB, way expensive than telus and bell

  • Dariusz Stochmal

    One more example why Verizon and many others should be allowed to operate in Canada.”Robellus” trio had way too easy for far too long ripping Canadian consumers.

  • KevinFlack

    I think though it was a bit irresponsible to leave out the Individual plans that are NOT shared. I actually thought that those plans for 1GB were going to be $85 but they are $75. When I think of it that way, not such a bad thing to pay $5 more a month to get out a year earlier, but the share plans look terrible.

    • Peter

      good point, we can now get a new device through early renewal at around1.5 years later or so instead of 2.5.

  • James L

    Holy crap, these ‘new’ plans are double to price I pay now for pretty much the exact same thing! How the heck are they trying to sneek this under our noses? With Bell I pay $65/month for 6GB data, now it’s $120???

    • Kaj

      Those $65/6GB plans the big 3 had were short time promo plans, before and after those promotions that price point usually included 1GB of data. You can’t base the current pricing on special promotional plans like those.

    • James L

      I can base it on whatever the heck I like, as promo or not it’s well within their ability to provide plans at those rates. I’ve watched cell plans pretty closely and never before have seen the base plan start at $85 and climb as high as almost $150/month. Frankly if I didn’t have my plan I’d be considering getting a Saskatchewan area code, as their plans are Unlimited Canada wide talk/text/data for $65/month. Pretty sad when I’m jealous of Saskatchewan.

  • Deli

    Oh lord!!!

  • Test

    Studid question for anyone who cares to answer: why would anyone go directly to the incumbents when their child companies seem to have all the better prices/plans. At least in the ballpark I am looking at ($40-$45), Fido, for example, offers way more than Rogers at this price point (similar plans are more expensive). Why would I go with Rogers when Fido offers a better deal? it seems all incubents work similary (Bell/Virgin, Telus/Koodo). What am I missing? They are not LTE ? anything else?

    • Test

      Thanks for pointing out the prices…I have been already looking at them for months. You haven’t exactly showed me how, for example, Rogers beats Fido prices/plans. For example, at $45 I get 200 mins and 200 mb with Fido. I need to pay $50 with Rogers and still get only 150 mins (and 6pm not 5pm). Again, looking at this , what is the advantage of going with Rogers over Fido? I would pick the $45 Fido plan over the $50 plan any day…but perhaps I am missing some other details

  • Wanger

    I have unlimited Canada wide LD call and texting, 4 GB shareable data, 100 global texts plus the voicemail, call display add on for $98/month……rogers is making a killing off me….so they’re definitely making a killing on the ‘schmo’ that gets their “new” plans…..

  • alphaswift

    Why does my Rogers Home Internet cost 11 times more than my Rogers Wireless Internet?

  • ABCONMan

    I don’t know why Rogers plans are posted here, as most of these people can’t afford them.

    Stick with WIND and Mobilicity.

  • Chris Laidlaw

    The cost of an iPhone from Apple is $699 for a 16GB model. The two year contract price is $199.

    So $500 subsidy / 36months = $12.89/mth. With 12 mths less contract time they have to absorb $154.68 of subsidy. So plans should have gone up by $6.45/mth ($154.68/24 mths).

    My original plan went up from $63 to $85 and dropped from 2GB to 1GB of data.

    These plans are a starting point. All be it a very poor over-priced starting point. The big three always plan for “wiggle” room to allow price drops immediately if one carrier breaks the tie. Or “wiggle” room in reserve for the months leading up to the next iPhone so the big three can maintain “sales” as Canadians wait it out.

    You don’t have to work there to see the same pattern happen every time they launch new plans. Especially evident every time they announce a possible iPhone date and suddenly 6GB plans return

    • Peter

      very true. they obviously wont come out with their cheapest possible. The have now hit the reset button and made $75-$85 plans the new normal. when you get it at $60 though through one of their promotions, you will feel like you got a good deal. Its all just marketing.

  • letodax

    Prices are crazy. And they wonder why we want more foreign competition.