LG announced today that the ‘Optimus’ branding has been scrapped from their flagship smartphones. This naming scheme was unveiled a few years ago and brought forward such devices as the Optimus G, Optimus 4G LTE, Optimus Pad and Optimus 3D.
The reason was to usher in a new era of premium devices, namely the new “G” brand, thus officially declaring that the first device will be the G2 (which has been heavily leaked online). LG notes that “our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience. The new G2 will build upon the excellent reputation established by previous G Series products.”
LG is holding a media event in New York on August 7th and the G2 is expected to be on display. Rumoured specs of this next flagship have it coming with the volume buttons on the back, a 5.2-inch 1080p IPS display, 2.3Ghz Qualcomm Snapdragon 800 processor, 2GB of RAM, 32GB internal storage, 13MP camera and a 2540mAh battery.