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Loblaw launches loyalty program called PC Plus, app available for iOS, Android and BlackBerry 10

pcplus
Loblaw has just released a new loyalty program called PC Plus. According to their press release the true benefits of the program can only be fully realized by those shopping in Ontario Loblaws stores, but the apps can be downloaded by anyone.

The PC Plus app gives you access to personalized offers, plus allows you earn rewards on the food you purchase. Inside the app you’ll see your list of current offers, plus the total number of points you have accumulated – this can also be tied to your PC Financial account. In addition, based on your food preferences and what you purchase, Loblaws suggests recipes and digs a bit deeper to organize your life by flipping all the ingredients over to a shopping list. Apart from being well designed, the app also gives access to locating the closest Loblaws location.

The PC Plus app is currently available for iOS, Android and BlackBerry 10 users. No word on Windows Phone 8.
More info here from PC Plus

  • TomsDisqusted

    The Android app requires lots of permissions including some of the most important, such as reading and modifying your contacts and changing your call logs.

    If this wasn’t Loblaws, I would think this was malware.

    • James D Paterson

      Just because it’s Loblaws, doesn’t mean it isn’t malware.

      Based on the description of the app, I see no reason as to why the app needs to have access to your contacts, or alter the call logs.

    • James D Paterson

      Not that I’ll get an answer, because it’s Loblaws and they don’t take kindly to critcism, but I sent an e-mail to the mobile team (“E-mail this developer” from the Google Play page) asking why they require such suspicious permissions. I’ll post whatever answer I get, again, if I do get one.

    • Netguru

      If they don’t respond, I suggest filing a complaint with the Privacy Commissioner.

    • Samcraps

      Interesting that the iOS version doesn’t act this way. Jailbroken with protect my privacy and ipfirewall for those who can’t understand how I’ve determined ths…

    • beyond

      That’s disturbing, I would complain to them and not install it until they removed that capability.

    • Shane Sparky

      Most Android apps do this, and most don’t care and install anyways… at least with Apple on iOS 6 you can say no to contact sharing :)

    • TomsDisqusted

      Well, “most” is an extreme exaggeration but I do think that Google should make some permissions optional so that regular users can do what rooted users can: block the contacts permission.

    • TomsDisqusted

      Holy smokes, you are prolific! But you should talk to some Android users – I’ve never encountered anyone who got malware without really trying to, e.g. by trying to avoid paying and downloading non-market apps from bogus sites.

      Just because the anti-virus companies are able to get some of their material published in the papers doesn’t make it true. Next time you read some of those ‘stats’ you are talking about, check the source.

    • FuzzyFish6

      I just downloaded this on BB10 and was able to turn off all sharing options. Did leave GPS on though.

    • Samcraps

      Too bad it’s only a web view app and not a real app’ lol.

    • Samcraps

      No it just goes to show no one is invested in the blackberry sdk or API. If it was easy to work, and any demand at all for it (as in userbase) us devs would use it. But we both know the reality on that subject.

    • James O’Leary

      actually that is pretty normal for android apps. If you look at the permissions for any of the apps most of them will say they need the same.

  • jamaalism

    The lack of granular privacy control on Android is one reason why I prefer iOS. You don’t have to sign your life away to use an app.

  • Alex

    Once again Loblaws beats ‘asleep at the wheel’ Walmart to the punch.

  • Gaildisapped

    I first tried to sign up with a card, but ran into problems. So i tried for the BB app. Couldn’t find it at BB world. Although it says for Blackberry on the website, it”s only for the BB10 series. I have a BB Bold 9900, still not good enough. After reading the previous comments, I’m glad i can’t down load it. Well Loblaws this a very poor roll out of a product.

  • James D Paterson

    Well, it’s been a week since I e-mailed them and I’ve yet to receive any sort of answer, so I sent them another e-mail informing them that I’ve reported the app to Google and to the privacy commissioner, based on requesting information that is in no way, shape or form related to the actions the app performs.

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