Rogers intros device “Price Match,” will now match the price of competitors’ national ad

Ian Hardy

April 23, 2013 12:27 pm

rogerspricematch
These days most carriers offer customers the same flagship devices. While they compete on monthly price plans, coverage and customer service, one missing piece is price matching on contract periods. Carriers, again, usually come out with the same pricing structure, but occasionally someone outbids another by about $50. Rogers has launched a new feature called “Price Match.” This does exactly what you think it would: Price matches on a competitors device prices – but there’s fine print.

According to Rogers the newly introduced Price Match works like this: “when a Rogers customer is looking to upgrade to a new device, but sees a better deal elsewhere, Rogers will match that lower price. The customer looking to upgrade simply visits a Rogers store with a competitor’s advertisment or calls in with that competitive price, and will be eligible to purchase the same device, on the same-year term, at that cost (The competitor’s offer must be advertised nationally on TV, radio, print or the internet).”

So here’s some of the fine print:
– This is only available for current Rogers wireless customers only with hardware upgrade on a 2-year or 3-year Rogers plan. Price Match is only good for hardware, not monthly price plans.

– Rogers will only Price Match to a competitor’s offer that is “advertised nationally on television, radio, print and/or the internet.” Meaning that the deals that Videotron, Public Mobile, SaskTel and MTS are not eligible as they are not national players.

– Price Match is only available at Rogers corporate stores or dealer stores, and available over the phone. Customers can call 1-800-518-2788 and Quote “MATCHMYPRICE”.

Rogers says they’ll price match against Bell, TELUS, Koodo, WIND, Mobilicity, Virgin Mobile, plus retailers Future Shop, Best Buy, Walmart Canada and Target. Overall it’s a good strategy and something that customers who are watching the deals will take note of.

Update: Rogers sent us a note about price matching regional carriers. They stated in an email to us that “Regional carriers’ offers can be matched, within their footprint, and only in-store. Ie a Rogers customer within Sasktel’s footprint can go in a store and can get the price match when upgrading. However an Ontario customer would not be able to benefit from a Sasktel offer.”

Source: Rogers

  • Nadefrenzy

    Still a ripoff even with this “pricematch” marketing scam.

    How about you pricematch phone PLANS instead, huh?

    • john johson

      rip rim

    • Jaka Baka

      LMAOOOOOOOOOOOOOOO. LOVE THIS.

    • RealDeal83

      “Premium Service”….right….. ಠ_ಠ

    • NotARogersEmployee

      I agree that a brand is just a name, but you’re oversimplifying by saying “it’s data transmission”. The quality of service in data transmission is typically measured in speed, coverage, and reliability; For the majority of Canadians, the best network speed, coverage, and reliability are found with the big 3 brands that have more than 60% of Canada covered in LTE.

  • graze81

    “Price Match is only good for hardware, not monthly price plans.” FAIL!

  • YUyu

    NOT the price match on price plan, sucker Rogers

  • jattsober

    When will you start matching the prices on plans?

  • anon1

    why not with FIDO??????????

    • Marc Young

      Fido is a sub-brand of Rogers and therefore have control over Fido pricing. No need for the right hand to steal from the left.

  • Ferg

    *One correction Rogers will price match Videotron:

    “National Carriers:Videotron” (from Rogers Website from the Source)

  • Justin

    Too bad I can’t price match with Wind Mobile Plan… I nearly thought finally the Big 3 have moved forward! BOOO!

  • TomsDisqusted

    I thought you couldn’t get the ‘real’ plan prices at the corporate and dealer stores? I thought that, in order to get the decent pricing you need to call in?

    In which case this is a bit like a used card dealer telling you that they will match anyone’s lease rates as long as you buy the car for full sticker price.

    In general, the decent plan prices are not available in combination with other offers or promises. That’s how they can make so many offers (tiered data plans, discounts if you bring your own phone) and then negate them in fact.

  • rgl168

    They are matching device prices only, and device price (in a 2/3-yr contract) is only a drop in the bucket compared to the overall cost of the entire contract (upfront cost + monthly price).

    Now we’ll just have to wait and see when Bell and Telus would do the same…

  • vn33

    Will Rogers price match Google on the price of the Nexus 4 ? Just wondering …

    • ToniCipriani

      Since Google isn’t a national retailer listed on their site, plus it’s sold on no-contract, which terms state it must be a 2 or 3 year.

      For those who don’t see it, this is a pathetic attempt by Rogers to stop people from calling retentions for hardware upgrades. Go to a store for hardware upgrade, you’ll get the crappy retail plans along with your new contract, vs calling retentions to get a hardware credit (which likely already matches the price or even beat it) plus better plans.

  • scroogeguy

    Just to update. Prices will not be matched to ‘partner locations’. Meaning no best buy, future shop, wireless wave, etc who may have activation promo offers. Prices will only be matched with carriers directly.

    Source: *cough* internal documents *cough

    • Andy

      Wrong actually. Price match Rogers at bestbuy/futures hop not allowed, but competition at bb/fs IS allowed.

  • Netguru

    First you say: “The customer looking to upgrade simply visits a Rogers store with a competitor’s advertisment or calls in with that competitive price”. Then you contradict yourself: “Price Match is only available at Rogers corporate stores or dealer stores, not over the phone.” So which is it?

  • WP74Life

    I don’T see any devices that I could use this offer that worth it.

  • Salinger

    This hardly matters. Bell, TELUS and Rogers price almost everything, from handsets to monthly plans to invented fees, almost identically. When one cuts the price of a handset by $10 (remember the Z10 launch) they all do. This is meaningless marketing bluster with no new or real benefit to consumers.

    • nekkidtruth

      Exactly. What’s the point when they’re all in collusion with each other when it comes to plans, pricing and contracts?

    • EvanKrosney

      If they matched local carriers or local ads, then that would be a different story. But they don’t. What would be interesting to see would be whether they match carriers like WIND or Mobilicity in cities like Montréal, Winnipeg or other areas where they don’t operate.

    • Pandafetus

      Not necessarily. They’re all usually priced the same, but every once in awhile a specific carrier will offer a specific device at a discount that their competitors are not offering. I work for a retailer that offers service for all the major companies, so I’ve seen for example a Galaxy S3 for $49.99 on a 3 year term with every carrier, but say one week with Bell they’ll offer it for $0.
      It’s advertised on their websites typically. It’s just the same as when carriers offer promotional plans – you have to watch for that deal to pop up.

  • Shane Fugere

    Its too bad they wont match tbaytel?

  • Owen Finn

    I’d argue on the MTS thing – you could easily say MTS advertises on the internet nationally, and get a $0 iPhone 5!

    • You’re_An_Idiot

      You could argue and you’d lose, fucknut. Rogers clearly says this:

      “National Carriers:
      Bell | Telus | Koodo | Wind | Mobilicity | Virgin

      National Retailers:
      Future Shop | Best Buy | Walmart Canada | Target”

  • jaffna_guy

    Heading should say Price match for only hardware not price plan. Rogers sucks

  • Thurnis

    There is a catch. While Rogers will price match, my understanding is that they will increase you device subsidy.

    For example, lets say you want to upgrade to an HTC One, its $149 on a 3 year with a $500 subsidy (FlexTab). If you price match lets say, a Best Buy ad for $49 on a 3 year, Rogers will simply up your FlexTab from $500 to $600. You’ll pay less upfront but the same in the end if you cancel prior the end of your term.

  • kroms

    I don’t feel sorry or care for any of the people on ROGERS . They are the ones that continue to complain and scream about how they are getting burned , BUT continue to PAY $$$ rogers with there 3 yrs plans just so they can get the brand new Smartphone.

    Pathetic.

  • Xaxxus

    I read rogers to no price match and almost s**t myself thinking id be getting an awesome plan for 50 bucks a month from them… Nope… phone price match.

    Who the hell cares how much the phone costs? Its the contract and plan that end up costing us more in the end.

  • Petephone

    probably does not apply to PAYG devices as well?

  • Ulysses

    I swear, there will never be a good deal with Rogers. If there is such thing as good deal, make sure you read the fine print. You could be signing your life to the devil. Make sure you read carefully…

  • Avalain

    Honestly, it’s just kind of nice to see a promotion aimed at current customers instead of potential customers for once.

    • nekkidtruth

      This isn’t really a promotion. I’d rather have new customer promotions than these half-arsed attempts for current customers which in the end, is nothing even remotely close to a “promotion” considering they’re all in price collusion anyway. Which makes this whole thing completely useless.

  • kroms

    Free your self. Get rid of ROGERS.

  • Janika

    It would sound much more appealing if they said: “Upgrading? We’ll beat any competitor’s price plan! ;)

  • Peter T

    I tried to take advantage of this: Had to call 4 times (still in the process of trying to get it)

    1) If you’re not upgrading. Go to a different mobile provider.

    2) The website took away bestbuy and futureshop so you cannot price match with them

    3) It is best to price match with for example walmarts pricing on a bell phone compared to walmarts pricing on a rogers phone

    (btw i was able to change to the promotional $63 plan with 2 gb of data and unlimited Canada-wide calling along with bill credit)