Update: Eastlink stores start promoting wireless offering, launching this week

Ian Hardy

February 13, 2013 11:34 am


Last week we let you know that Eastlink would be making an announcement this week about launching their wireless service (see here). Our sources stated we could expect something by Friday and this seems to taking shape. Eastlink’s LTE network will go live in Halifax and looks like their stores are finally coming to life. There’s still no word yet on the monthly price plan structures, but they’ll offer customers no-contracts and bundling options with current Eastlink services. As for devices – the poster on this store in downtown Halifax shows a Sony Xperia T Android handset coming.

In addition, confirming our previous post is Natalie MacDonald, VP Regulatory Matters for Eastlink, who’s speaking at the CRTC’s public hearing for the proposed “Wireless Code” stating the we can expect a launch “this week.”

Everything should unfold in a couple days… if not before.

Update: According to Eastlink’s opening statements and presentation during CRTC hearing for the Wireless Code confirm the wireless launch “in the next couple of days.” In addition, Matthew MacLellan, Eastlink’s President of Wireless, is reportedly “x briefing the local media about our product line-up, our service plans, and our new network.”

Update #2: A report in the Globe states that Eastlink will open on Friday in Halifax and launch the Sony Xperia T, Samsung Galaxy S III, LG Nexus 4, BlackBerry Bold and Curve, then later next month the BlackBerry 10 devices. In addition, “Over the coming weeks, its wireless products will be sold in more retail locations across Nova Scotia and PEI. It also plans to open six to nine more stores over the next 12 to 18 months.”

Source: CPAC & CRTC (PDF)
Via: Twitter (1) (2) & Globe

  • Comment Master

    Cant Wait !!!!!!

  • Battery Size!!

    I do like EASTLINK, but they make you thing of BB with their delays over delays:
    First they were going to be FIRST in the area with their LTE,
    then they don’t care about being first anymore, because coverage and quiality is more important; then they delay it by 6 months; then again to 2013 and we keep on waiting!

    The Wireless service situation is the same: delay after delay with NO FIRM DATES. I wish them the best.

    By the way: That picture must have been from November, right now that store along Main Ave is covered in snow and you can’t see the top of the phone (which is good, who wants a Sony phone?, why not a Samsung?)
    Good Luck Eastlink!

    Those guys at

    • Doon

      What are you babbling on about?
      They’ll let anyone on the Interwebz these days, it seems.

      Anyway, as long as Eastlink is not another Videotron, then we’re in good shape.

      I am looking forward to seeing pricing and plan features.

  • Hub

    I wonder if they stroke *good* roaming agreement with other AWS carrier or if it is like Videotron.

  • ThurnisHaley

    Is it an HSPA or LTE AWS network?

    • LTE

      Its a LaTE Network!

  • Cell phone guy

    I can confirm this image is from the downtown Halifax location on Spring Garden Rd (just drove by 30 mins ago, and you can see the Rogers store across the street in the window). From what I’ve heard, they’ll have the Xperia T, iPhone, Samsung S3 and the Z10 for sure at launch. As far as price, not a word yet! It’s definitely going to shake up the market out here.

  • LTEEEE

    There is roaming agreement and EastLink has both HSPA and LTE networks … a lot of good things are coming

  • LTE Baby

    NO iphone… but who cares.. they have good selection of phones already… i am sure Eastlink will be big challenge for RBT… All the best Eastlink!!! can’t wait for friday….

  • thecellguy

    The lackluster execution is a look into the future of their wireless. Although I think they will remain competitive I feel we may have another fighter brand focused only in price and not quality. Also they roam of Rogers so good luck if you travel to newfoundland. I hope east link is around for a while and they keep employing people and continue to create jobs for the Atlantic..

  • A

    BTW, in case you didn’t read it, their LTE footprint = their 3G footprint, there will never be pockets according to the press release tonight.