Frank & Oak launches iPhone app in conjunction with Toronto-based Xtreme Labs

Daniel Bader

January 29, 2013 4:18 pm

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Frank & Oak has launched an iPhone app for its clothing portal in conjunction with Toronto-based Xtreme Labs.

The Montreal-based clothing outfit designs, produces and delivers its line for men, and sells it exclusively online to cut down on overhead. iPhone users can experience the same features as on the website, including the latest monthly “Issue,” a themed batch of shirts, sweaters, jackets and pants that matches the time of year and what’s currently trendy. The company recently raised $5 million in Series A funding and has over 200,000 members across the country.

With a low-friction business model, including membership in a Hunt Club that allows users to try on and return up to three items per month based on the latest Issue, appeals to men who dislike retail shopping. Every purchase earns the member credit that can be used towards future items. The company’s motto is to “remov[e] all the work and hassle from shopping,” according to Ethan Song, co-founder and CEO.

The iPhone app is launching with a 20% off coupon to drum up support – “iFrank20″ – and some mobile-exclusive specials.

Download Frank & Oak for iPhone.

Via: Frank & Oak

  • craig

    Boring

    • J S

      GARBAGE

    • Huawei4Real

      How come companies looking to make money never do Android first? Don’t they know we won? We got the biggest market share. Shouldn’t they target us?

  • iphoneee

    XTREME LABS, Y U NO HIRE ME? I CAN MAKE APPLE MAPS

  • REDRUM

    HIPSTERS USE HIPSTER DEVICE WITH HIPSTER APP TO BUY ANY AND EVERYTHING HIPSTER

  • Robocop22

    Trolls

  • Michael

    Windows Phone UI design layout, everybody and their mother is copying Metro UI.

    • Huawei4Real

      That might be the funniest comment do far this year.
      A) that looks NOTHING like Metro/Modern
      B) no one is copying Metro/Modern
      C) why the f••• would anyone copy Metro/Modern?

  • OgtheDim

    I love Frank and Oak.

    And I’m in my late 40’s so……rastaberries to all those hipster comments.

    But not the iphone.

    Can somebody please get all the 20 year olds that buy the stuff I buy to start buying android devices in larger numbers?

    • Chairitable

      I’m on it, chief! Bought an Ace II X today and also want this app.

  • Michael

    @hauwei4real because WP is beautiful , are you blind?