Watch this Xperia Z being built from scratch in five minutes

Daniel Bader

January 17, 2013 4:26pm

Sony’s press conference during CES was an impressive combination of light, sound, engineering and bravado. Before Kazuo Hirai hit the stage, the company demonstrated three of its engineers building its new products from scratch. It was a humbling and fascinating glimpse into an art that has been largely relegated to factory lines and quantity, not quality.

That video has been released to YouTube, and it’s a great way to see just how many separate components go into a device that’s less than 10mm thick.

Sony also posted a few videos outlining the various advantages of its new Xperia Z and ZL flagship. This includes a gapless, super-bright screen, waterproofing, an intelligent battery with exceptional standby time and a sharp 13MP camera.

What do you think? Does this make the Xperia Z more desirable?

Source: YouTube
Via: Engadget

  • Greek

    Better from Sony, but still not convinced.

  • Aiden

    That phone is gorgeous!

  • Bob

    Maybe, Sony… maybe…

  • Stevey

    RIP Apple!

  • tony

    I need the z in case I drop my phone in the toilet when I beat my meat

  • simbob

    impressive but it’s not “from scratch”

  • Sub-Joker

    ironic that this phone might not even make it to Canada.

  • Mark

    I already have a windows phone but the Xperia Z would be a perfect secondary device to use and discover more about Android. Really love the design of this phone.

  • Tobe

    Should use the word “assembled” instead of “built”