Rogers launches “Tech Essentials” educational portal to help Canadians become tech savvy

Ian Hardy

January 14, 2013 9:01am

Rogers has launched a new website dedicated to helping Canadians get their tech questions answered. It’s called “Tech Essentials” and Rogers notes that this portal offers “the tools they need to make smarter and safer use of technology.” Some of the conversations happening now are “How to choose a wireless plan,” “Creating strong passwords,” and “Taking care of your smartphone,” but you can ask any question you want, via email or Twitter, as Tech Essentials has a social aspect where Rogers ‘Ask the Experts’ will give you an answer.

An recent online survey of 1,001 Canadians showed that we “have a good understanding of the basics,” but we “vastly overestimate” our “tech savviness and are hungry to know more.” Specific survey questions involved roaming and apparently 47% “don’t understand roaming.” In addition, 60% are “Stumped by data usage” and 51% “know that watching 1,000 minutes of streaming video uses lots of data.”

The bigger goal for “Tech Essentials” is to educate Canadians on the technology their buying. Rogers says this “is the first step in a long-term education effort to increase Canadians’ digital savviness.”

Source: Rogers
Via: CNW

  • iphoneee

    No stats on Apple maps????

  • iphoneee

    That cloud on the right corner is a patent infringement on iCloud services

  • Mr. Reliable

    Obviously people who answer online surveys would probably say that they have good knowledge; they are most likely those actually looking it up in the first place.

  • Vasyl

    Instead of lowering prices, they want to explain why Canadians have to pay more to Robbers. Pathetic.

  • Moose

    How ‘TekSavvy’ (hehe) are you? Answer: Not subscribed to Rogers. /questionnaire

  • dam n it

    “now that you know how to use all these devices and become dependent on them enjoy paying the highest usage monthly fees in the world with the lowest caps. Thanks for choosing Rogers.”

  • OgtheDim

    Of course Rogers has no responsibility for confusing people in the first place; its all the fault of the consumer for not realising they need to be educated when buying a phone. 🙂

    Corporate communication 101 – frame the customer’s question in a way that makes your products the only choice

  • Moose

    Also, this is obviously a manipulated survey. I know I’m preaching to the choir here but an incorrect answer according to the survey is actually a correct answer (ssl connection, 8 time more likely when texting is also 25 times in other places, 10 times in other places). Their aim is to try to show how uninformed you are. Scored a B, for Bullshit.

  • XER

    If you are tech savvy and also budget savvy, you will not use any Rogers services.

  • Andy c

    instead of puting money into surveys Rogers should fix their android app.

    it takes way too long to update on LTE if it opens at all.

  • ben

    I got a B. I Am the 4%! Apparently getting an A is 0%

  • Tom

    Stopped reading at “Rogers…”

  • Dave

    “Rogers is going to help Canadians become tech savvy”

    Right! Give me a break! … Robber!

  • Most of the time, most job seekers possess comparable GPA and GRE scores. Producing a fantastic record of function can be your a single possible opportunity to talk straight to the masteral admissions panel and found a engaging scenario for you to arrange your own living space on the future year’s brief listing of accepted pupils…