Rogers and RIM partner to bring NFC magazine ads to Canada


January 8, 2013 12:28pm

Rogers customers that take a look inside this month’s Connected magazine will find an ad that allows them to download some late holiday gifts with an NFC-enabled phone. Created through a partnership with NFC marketing company Crosscliq, it’ll let them download premium Blackberry apps, check out new details about Blackberry 10, and also download CIBC’s Suretap mobile payments app.

Crosscliq’s video makes the ad look a little bit easier to use than the much-maligned QR code of years past, which would often involve downloading a separate app, scanning a barcode and hoping for the best. However, the use of NFC might pose a bit of a problem depending on where the ads are placed; just like QR codes in a subway don’t work without cell serve, an NFC-enabled ad has the problem of needing to be physically accessible.

While it won’t be too hard for users to just whip their phones out and place them on a magazine, it might be harder to convince them to do the same on a bus shelter or billboard. What do you guys think? Would you take the trouble to use an NFC-enabled ad?

Source: NFCWorld
Via: N4BB 

  • Jim Balsillie


    • IceScream

      So now Mobilesyrup allows Matt Demers to write “Advertorials” on mobylesyrup??

      Its very clear that all the Windwows and RIM “articles” are being paid for, either in $$ or in kind with “free phones”

      Nothing wrong with that. The owners of the site have to get a source of revenue from somewhere, and the more flaming comments the better…..they create more traffic, more ads viewed, more revenue…

      I’m just saying that this is a long ad for the Rogers-RIM product.

      My guess is they will have AS MUCH SUCCESS as with the CIBC-app that only works on Rogers with 9900 with Data plan on Tim Hortons.

    • 2see

      RIP Android 🙂

  • gjeff12

    None of this nfc stuff is going to catch on if they try to make it a bb/rogers exclusive.

  • Reafer

    two irrelevant companies

  • JC Chong

    The only other time I’ve seen NFC ad is last year’s Lexus ad in Wired Magazine.

  • OgtheDim

    So an advertising campaign is now wireless news?!?!?!

  • andrew

    I dont want ads ever. stopped watch cable tv more than ten years ago cause of commericals. will go out of my way to find a non ad version of somthing I want.

  • schultzter

    Yeah, by the time these magazines make it to the doctor’s office NFC technology will be irrelevant! Let’s face it, how many people still read magazines!? Web-based and mobile content is how people consume “magazines” these days. This is just another example of a dead media grasping at straws and pretending they’re still relevant.

  • Sweet

    This is unproctected sex for your cellphone. Bad idea. NFC is a big security hole, IMO and I’ll be keeping it turned off if I ever get a phone that has it.

  • Sweet

    CORRECTION: This is unprotected sex with a complete stranger, for your cellphone.

  • Terry_in_Hali

    Yes, I went through the ridiculous process of enabling my Blackberry 9900 for NFC payments on my CIBC Visa.

    The CIBC-RIM-Rogers NFC only works if you elect to have a high cost Visa! Yes, I would have to convert my low interest Visa of 11.9 percent to 19.9 percent.

    No thank you RIM Rogers CIBC ripoff!

  • RipRim