Fitbit joins the fitness band game with Bluetooth 4.0-powered Flex

Daniel Bader

January 7, 2013 3:40pm

The newest trend in fitness tracking is the band, as evinced by the popular Jawbone Up and Nike FuelBand. Never one to be left out of a party, Fitbit has introduced the Bluetooth 4.0-powered Flex band, a connected tracker that, unlike its competitors can sync with Android devices over the new low-power standard.

Like the Fuelband, the Flex has lights that help you track your fitness goals; it has an accelerometer to track steps, and will also track sleep and operate as a silent alarm.

The largest benefit of the Flex over the FuelBand and Up is that it syncs with Bluetooth 4.0, and is compatible with newer Android devices like the Nexus 4 and Galaxy S III. You can track your progress and enter data into its iOS and Android apps as well as on the web.

No word on whether the device is coming to Canada, but it’s up for preorder now for $99.95 USD. The Fitbit Flex will be available sometime in the Spring.

Via: Fitbit

  • ile2010

    Are people really willing to spend $100+ on a sensor with a Bluetooth interface?

    Sure, it’s cool but i think that the price is pushing it.

    I use the Endomondo app and works very well without additional sensors and I only paid $1 for the premium Android version. Using the free variants on both iOS and Windows Phone.

    • BP

      Took a glance through the Endomondo site, and it’s more of a distance tracker rather than a fitness / movement tracker. So I guess it would be good for runners / walkers etc.

    • Twosee

      RIP Android 🙂

  • sp

    i want this…

    with the sleep sensor and such…im interested to see how crappy my sleep is.

  • Tom

    The standard Android for the Nexus devices doesn’t support Bluetooth 4 (LE) yet.

    Google has said that adding it is ‘next’, and the newer devices have Bluetooth 4 chips, so they will soon have BT4, just not yet.


    Hopefully it lasts longer than my original FitBit! Build quality on that was horrible and fell apart after approx 1 month. This one has got to be better!

  • swizzlerz

    darn.. I just got the fitbit one last week after I saw the windows 8 app come out.. you can buy it right from and not have the shipping tax import duties that you get off the fitbit site.